video production in digital marketingCategoriesVideo production

Maximize Your Digital Reach: How To Use Video Production For Digital Marketing Strategies


Imagine that you are a business owner with a fantastic product or service to offer. You know your target market and have developed a marketing strategy to reach it. But there’s a catch: Your budget doesn’t allow you to use traditional advertising methods, like TV or radio ads. What are you doing?

Digital marketing is a great solution in this case. With digital marketing, you can reach your target market through various online channels, such as social media, email, and paid ads. And one of the most powerful tools in your digital marketing arsenal is video production.

In this article, we’ll talk about how video production can help you reach more people in your target market and drive more sales. We’ll also give you some tips on how to produce videos that have a positive impact on your bottom line.

Benefits of video production for digital marketing

When it comes to digital marketing, video is one of the most powerful tools in your arsenal.

Not only is it attractive and eye-catching, but it can also be used to reach a wider audience through the channels they use the most. For example, a well-made video can be uploaded to your company’s YouTube channel, shared on social media, and used in email marketing campaigns.

Also, video production is a great way to create content for your website or blog. By using videos to explain your products or services, you can help potential customers learn more about what you offer. And because videos are so easily shared, they can help you reach a wider audience than ever before.

influencer video marketing

The different types of digital video production

There are a wide variety of video production styles to consider for your digital marketing efforts. Let’s look at some of the most popular:

Live video: This is a video captured and broadcast live, as it occurs. It can be a great way to engage with your audience in real time and give them a behind-the-scenes look at your business.

Animated video: Animated videos are often used to explain complex concepts or products in an easily digestible way. They can be a great tool to educate your audience about your business and what you have to offer.

Screencast video: Screencast videos are recordings of what happens on your computer screen. They can be used to demonstrate how a product is used or to guide someone through a process.

Interview video: Interviews are a great way to humanize your brand and connect with your audience on a personal level. Interviews can be conducted with customers, employees, or other opinion leaders in your industry.

How to create an inbound marketing video

There is no doubt that video is a powerful marketing tool. In fact, But it’s one thing to know that video is a valuable marketing asset, it’s another to create videos that are effective and deliver results.

So how can you make sure your videos hit the mark? Here are some tips:

  1. Start with your buying persona in mind. When creating video content, it’s important to think about who your target audience is and what they would be interested in. What are your weak spots? What questions do you have? Tailor your videos to meet those needs and interests.
  2. Be brief and direct. It is important that your videos are short and to the point. You don’t want to overwhelm the viewer or lose their attention span. Try to make it 2-3 minutes maximum.
  3. Use visual elements. A picture is worth a thousand words, and the same goes for videos. Use visual elements to break up the text and keep the viewer engaged.
  4. Always think about SEO. When you upload your videos, be sure to include keywords and phrases in the title and description that will help you rank higher in search results.
  5. Use a call to action. At the end of your video, include a call to action that urges viewers to take the next step, whether that’s visiting your website, subscribing to your channel, or downloading a white paper or eBook.”
interactive video marketing

How to Take Advantage of Influencer Video Marketing Strategies

The video marketing strategy is booming and continues to generate new leads. Now, this is where influencers come in. By working with influencers in your niche, you have the opportunity to reach your target audience in a unique way. You can hire a digital influencer to share video content about your products, promote certain products, or even encourage people to visit your website. This gives your brand the opportunity to reach more people who can become potential customers. Also, viral content and awareness boost are increased with this particular video marketing strategy.

Tips for creating interactive video content

To create interactive video content, you have to follow some tips. First of all, you need to make sure that you focus on the visual elements. Use graphics, colors, and animations to grab people’s attention and keep them interested. Second, have a clear goal for your video – this will help ensure that your content is focused and engaging. Third, use subtitles whenever necessary, not only to make your video more accessible, but also to keep viewers engaged while watching. And finally, use surveys and polls to engage viewers and help you understand the impact of your videos.

By following these simple tips, you can make your videos more interesting and interactive than ever. People will not just passively watch your videos, they will actively participate in them. This way, you will maximize your digital reach and increase engagement across all of your digital platforms.

Benefits of content production for social networks

Did you know that producing content for your social networks is an excellent way to increase the reach of your brand? When people see interesting content online, they bond with your brand and this helps drive engagement.

Content production allows you to share your brand with the target audience and increase your brand awareness. A well-made video can generate emotions and desires, creating a lasting impact on viewers. Also, the content will always be available online for others to learn about your brand when they need information.

Last but not least, the generated content will allow you to obtain information about what are your preferred topics by users. This information is invaluable in helping you improve and create content that fills the audience’s hunger.


In general, using video production for digital marketing purposes is a great way to reach your target audience. It’s important to consider what type of video content will be most effective for your particular goals, and to make sure you’re creating high-quality, engaging videos. With a little planning and creativity, you can use video production to create digital marketing content that helps you achieve your business goals.

At smg creativos we are here to help you create an effective video marketing strategy. click here.

corporate video strategyCategoriesVideo production

Increase your reach and build your brand with corporate videos


Surely you have seen them before. Videos that play before watching a movie or TV show, or that appear while browsing the web. Often called “preroll” or “interstitial” videos, they can be used to great effect to promote your brand.
You do not know how? Don’t worry. We are here to help you. In this article, we’ll discuss the many benefits of corporate videos and walk you through the process of creating one that will reach your target audience.

¿What is a corporate video?

A corporate video is a tool that allows your company to communicate with its customers, suppliers and employees in an attractive and professional format. Corporate videos are ideal for publicizing your products and services, introducing your company to new clients, strengthening relationships with existing clients, showing the company culture and introducing your work team.

corporate video tips

How to develop an effective corporate video strategy

There is no doubt that video is a powerful way to reach your target audience and build your brand. But if you want to get the most out of this medium, you need to develop a strategy that is effective and aligned with your business goals.
Here are three tips to get you started:
1. Define your key message: What do you want your video to communicate? Remember that it is important that your message is simple and focused.
2. Focus on the benefits to the public: What does it bring them? Why should they watch your video and not someone else’s?
3. Choose the right format and story: The right format and story will fit and resonate with your target audience. Don’t be afraid to experiment until you find something that works.

How to carry out a successful corporate video production

Planning a corporate video can be daunting. But if you take the time to plan and execute it well, you will reap great benefits. Here are three tips to help you get started:
1. Define what you want to achieve with your video. Do you want to make your brand known, increase sales or simply generate leads? Once you know what your goal is, you can tailor your video to it.
2. Decide the type of video you want to create. Is it a product launch video? A customer testimonial? A practical case? Knowing this will help you determine who you are going to hire for the video and what type of shots you will need.
3. Tell stories that connect emotionally with your target audience. People buy from people they like and trust, so make sure your videos are human and relatable. Showcase the people behind your company and tell the story of how your products or services have made a difference in someone’s life.

company profile video production

Steps to create a company profile video

Once you have a clear idea of what to count, it’s time to prepare all the logistics. It starts with the right equipment. You need a team that has the knowledge and experience to get the best out of you and your team when shooting video.
Then choose the right channels for your audience. If you’re creating a TV ad, choose the appropriate local or national channel. If you want to promote your video on YouTube or Instagram, choose those channels to ensure the right reach.
Also, add a call to action at the end of the video to stimulate the audience and maximize your results. If you are promoting a product or service, you can invite viewers to visit your website or search for more information on the topic in question. This will help turn simple views into tangible sales.

Best practices for creating great branded videos

You’ve probably heard of corporate videos and know that they can help you reach a larger audience and build your unique brand, but do you know the best practices for creating them? Here are three tips to make sure your corporate videos are not only effective, but also engaging.
First of all, make sure you clearly define your goal before creating a corporate video. Your goal should be closely tied to your overall brand goals and should be specific (ie. sell more products/services, educate viewers on your story/mission, raise awareness about an issue).
Second, use subtitles on your video so it’s easy to follow even on silent devices like phones and laptops. This will also help viewers with different native languages to understand your message. Lastly, keep it simple and engaging: don’t overwhelm your viewers with too much text or visuals.
These tips are key to generating greater brand awareness through corporate videos that engage and educate viewers in an accessible way.

great brand videos

Post-production tips for corporate videos

Once the video is shot, it’s time to get down to business in post-production. This does not mean that you have to spend months editing your content.
Here are some tips to ensure post-production of videos is fast and efficient: try to keep the length of the video as short as possible (maximum 2-3 minutes), the main message of the video should be clear from the beginning, and uses a soundtrack to give the video a modern touch instead of traditional voiceovers.
You may also consider adding subtitles, which helps ensure that your content is accessible to a global audience. Adding subtitles also makes content easy to discover on platforms like YouTube or Vimeo.

great brand videos


There is no doubt that corporate videos can be a great asset for any company. They can help you reach a broader audience, build your brand, and establish yourself as a thought leader in your industry.

However, it is important to note that corporate videos are not a magic bullet. They must be part of a complete marketing strategy and must be well executed to be effective.

If you’re considering using corporate videos to achieve your business goals, keep these tips in mind to ensure your videos are as successful as possible.

At smg creativos we are here to help you with your marketing strategy and corporate videos for your company. Click here to request a consultation.


video marketing for dentaCategoriesVideo production

How to use video marketing to grow your dental practice


You’ve seen the statistics and you know that video is growing rapidly. It’s no longer a question of whether or not you should use video as part of your marketing strategy, but how.

In this article, we’ll walk you through the process of creating a video marketing strategy for your dental office. We’ll start by looking at some of the benefits of video marketing and dispel some common myths about video creation. Then we’ll give you some tips on how to produce videos that are both effective and engaging. Finally, we’ll show you some ways to promote your videos and measure their success.

¿What is video marketing and how can it benefit my dental practice?

Video marketing is a strategy based on the creation and promotion of audiovisual content aimed at our audience. The videos connect with the emotional part of our potential patients, which allows us to transmit information to them in a clearer and more effective way. Additionally, our YouTube videos can inform patients and help combat false or alarming information they may find online.

dental video marketing

¿What kind of videos should I create for my dental clinic?

There are all kinds of videos that you can create for your dental practice. You can make videos of your staff, your treatments, or even patient testimonials.

The most important thing is to make sure that your videos are high quality and useful. You want potential patients to look at them and think, “I need to go to that dentist!”

So where can you post these videos? There are tons of places online where people can find them. Some of the most popular include social media platforms such as Facebook, Twitter, and YouTube, as well as dental websites and newsletters.

¿How often should I post videos for my dental clinic?

Posting videos regularly is important, but you don’t want to post so often that your viewers feel overwhelmed or bored. What is the right frequency for you? That depends on a variety of factors, including your target audience and your marketing goals.

Generally speaking, you’ll want to post videos at least once a week. However, if you are targeting a specific segment of the population, you may want to post more frequently. For example, if you’re trying to attract new patients who are already familiar with dental procedures, you might want to post twice a week or even daily.

On the other hand, if you’re targeting people who are apprehensive about dental procedures, you may want to post less frequently, or even just once a month. The key is to find the right balance between providing valuable content and not overwhelming your viewers.

dental promo videos

¿How can I promote the videos of my dental clinic?

There are numerous ways to promote your videos. You can include them in your Facebook and Instagram ads, or even on your website. You can also email them to your customers and subscribers.

Another way is to incorporate a CTA (call to action) in your videos. For example, you can encourage viewers to visit your website or follow you on social media to learn more. You can also ask them to subscribe to your YouTube channel to see more videos.

Remember that the goal of marketing videos is to convert viewers into potential customers. Therefore, you need to make sure that each video is optimized to convert. If you’re not sure how to do it, no problem! At smgcreativos we are specialists in digital marketing, write us to advise you.

¿What are some examples of successful videos for the dental clinic?

Here are some examples of successful dental clinic videos:

  1. A video showing a patient experience from start to finish
  2. A day in the life of a dental clinic
  3. A tour of the clinic
  4. A staff introduction video
  5. Tips and tricks to take care of your teeth
dental marketing videos

¿Frequently Asked Questions About Dental Video Marketing?

-How often should I post videos?

This depends on your goals and audience. If you’re looking to grow your practice, then you’ll want to post new videos regularly. However, if you are simply looking to educate your patients, then you can get away with posting less frequently.

-What types of videos should I post?

Again, this depends on your goals. If you’re looking to grow your practice, you’ll want to post videos that showcase your personality and highlight your unique selling points. However, if you are simply looking to educate your patients, you can post educational videos on dental procedures, oral hygiene, etc.

-Where should I post my videos?

There are a number of places where you can post your videos, including social networking sites like Facebook and YouTube, as well as your website.


At the end of the day, video marketing is all about creating content that resonates with your audience. It is important to be strategic with your video marketing and create content that is both informative and entertaining.

Dental offices can use video marketing to educate potential patients about the services they offer and to show their personality. Video is a great way to connect with potential patients and build trust and rapport.

When it comes to video marketing, dental practices are spoiled for choice. Dental office marketing videos can be used to promote special offers, to showcase new services, or simply to introduce staff. Dental marketing videos can be used to educate patients about dental health or to showcase practice facilities.

Regardless of the approach you take, video marketing can be a great way to grow your dental practice.

If you do not know how to start with promotional videos to grow your dental clinic, Click Here to advise you.

what is one way for an entrepreneur to decrease riskCategoriesEntrepreneurship

Why reducing risk is essential for entrepreneurs


You probably know the saying: “It takes money to make money.” But what you may not know is that it also takes risk. When it comes to starting your own business, risk is a necessary evil.

You can’t eliminate risk entirely, but by understanding it and managing it effectively, you can minimize the chances of failure. Here are some tips on how to reduce risk when starting a business.

¿What is the risk?

Risk is the possibility of a negative event occurring. For example, if you are invested in a company and it files for bankruptcy, your investment is at risk.

Another example of risk is the one that exists when you start a business on your own. If you don’t plan well and take the risk, your business may fail.

In any case, it is important to take the risk when you start a business, otherwise you risk failure.

what must an entrepreneur assume when starting a business

¿Why is it essential for entrepreneurs to reduce risk?

Reducing risk is essential for entrepreneurs because it allows them to focus on their business without having to worry about possible losses.

When starting a business, there are many factors to consider. One of the most important is to reduce the risk as much as possible. This means making sure you have a solid business plan and not putting all your eggs in one basket.

It also means being realistic about the potential for failure. No business is immune to risk, but if you recognize it and take steps to minimize it, you’ll have the best chance of success.

¿How can entrepreneurs reduce risk?

There are a few things that entrepreneurs can do to reduce risk when starting a business.

To get started, it’s important to research and understand the risks in your industry. You also need to have a solid business plan and make sure you have enough capital to withstand a downturn.

Another key is to surround yourself with a good team of advisers and mentors who will help you make the right decisions, and don’t be afraid to ask for help when you need it. Lastly, always remember that no one has an exact roadmap to success, so accept that risk is an inherent part of the journey.

building a business case can involve which of the following

¿What are some of the risks that entrepreneurs must take when starting a business?

There are many risks associated with entrepreneurship, but some of the most common are financial risk, technology risk, and market risk.

Financially, entrepreneurs have to invest a large amount of money in their business for it to be successful. And if the business doesn’t work out, they can lose everything they’ve invested. But if they are successful, the rewards can be great.

Technologically, entrepreneurs face the risk that their products or services become obsolete. If your products or services are not competitive, they may fall behind and lose ground in the market.

Finally, entrepreneurs must take the risk that the market is not interested in what they are selling. If no one wants to buy what you are selling, then you are not going to be successful.

¿How can entrepreneurs build a business case for risk reduction?

There are five areas that entrepreneurs should focus on when trying to build a business case for risk reduction:

  1. Have a clear vision: many entrepreneurs fail because they do not have a clear vision of what they want to achieve. You must know exactly what you want to achieve and how you are going to achieve it.
  2. Focus on the market: Another common mistake is not to focus on the market. You must identify your target audience and understand their needs.
  3. Develop a solid business model: Your business model has to be solid and credible. If it isn’t, then no one is going to invest in your business.
  4. Have a strong team: You can’t do everything alone, so you need to surround yourself with talented and trained people to help you drive your business to success.
  5. Have a contingency plan: no one is free to fail, so you must have a plan to deal with problems when they arise.


Reducing risk is essential for entrepreneurs because it helps them avoid potential problems that could jeopardize their business. There are several ways to reduce risk, but one of the most important is to build a business case.

A business case can involve a number of different things, but the most important aspect is identifying potential risks and then creating a plan to mitigate them. This may involve using market research, financial analysis, and other tools to assess risks and then develop a strategy to address them.

Building a business case is essential for entrepreneurs because it helps them identify and reduce risks that could destroy their business. By taking the time to assess the risks and develop a plan to mitigate them, entrepreneurs can increase their chances of success.


CategoriesVideo production

How to Create an Effective Video Production for Restaurants


As a restaurant owner, you know that videos are an important part of your marketing strategy. But creating effective video content can be tricky. How can you make sure your videos grab your audience’s attention and make them want to visit your restaurant?

In this article, we’ll give you some tips on how to produce effective restaurant videos. We’ll cover everything from the basics of video production to creating a powerful call to action. So whether you’re just getting started or looking to improve your current video content, read on for some helpful tips.

Introduction: Why videos are essential for restaurants

You may be wondering why videos are so important to restaurants. Well, there are several reasons. First of all, people love to watch food videos. They can be useful when people are looking for a place to eat. They offer the opportunity to see how the food is prepared, and they also help keep people hungry.

Another reason videos are important for restaurants is that they provide a more visual way to showcase your establishment, services, and products. In today’s digital age, it is important to focus on online marketing and use digital platforms to reach potential customers.

So if you are thinking of ways to attract customers to your restaurant, video should be one of your strategies.

In this article, we’ll give you some tips on how to produce effective restaurant videos. We’ll cover everything from the basics of video production to creating a powerful call to action. So whether you’re just getting started or looking to improve your current video content, read on for some helpful tips.

Elements of effective video production

To create an effective video for your restaurant, there are a few key elements that you need to include. First, introduce your chef and show the staff. This helps build trust with the viewer. Then, show the preparation of the food. People want to see their food being prepared, and this can help keep them hungry. Finally, call to action. Give the viewer a reason to visit your restaurant, either by offering a discount or showing off a special dish. If you follow these tips, you’ll be on your way to creating an effective video for your restaurant.


Production tips for a food video

Some tips for producing food videos:

– Introduce your chef: People want to see who is behind the food they are going to eat. Showing the chef in the video helps to put a face to the restaurant.

– Show your staff: Customers also want to see the people who will serve them. A quick shot of the staff on video will let customers know they’re in good hands.

– Show off food preparation: This is a great way to show off your skills and show customers what to expect when they come to your restaurant.

– Call to action: At the end of the video, be sure to include a call to action, such as inviting customers to come to your restaurant.

How to promote your restaurant video

Our last key element to effective video production is promoting the video. If you don’t promote it, no one will see it. Here are some ways you can promote your video:

-Share the video on your social networks. Be sure to use relevant hashtags and tag your restaurant if you’re on a site like Instagram or Facebook.

-Include the video in your emails and newsletters.

-Put it in a loop on your website or blog.

-Make it easy for people to share the video. Includes share buttons on all platforms where the video is hosted.

Frequently asked questions about video production for restaurants

Here are some frequently asked questions about restaurant video production:

  1. How long should the video be?

The answer to this question depends on your goals and what you want to achieve with the video. In general, we recommend that videos be less than 2 minutes so viewers don’t get bored and click away.

  1. What should I include in the video?

Some things you might consider including are shots of your chef, your staff, the preparation of the food, and a call to action. Remember that the goal is to make viewers hungry so they come to your restaurant.

  1. How much does it cost to produce a video?

Again, this depends on a number of factors, including the length of the video, the number of locations, and whether additional crews need to be hired. However, in general we say that you can expect to spend between $500 and $5,000 on a single video.


Creating an effective video production for restaurants is critical to attracting customers. People search for food videos for various reasons: they may be looking for a new place to eat.

Some elements of effective video production:

-Introduce your chef

-Show your staff

-Show food preparation

-Include a call to action

Videos help make people’s mouths water.

At smg creativos we help you create an effective video production for your restaurant. contact us here

content marketingCategoriesMarketing

Inbound marketing content strategy


You may have heard of SEO and inbound marketing at some point in your life, but what do they really mean? How can I use them to get the most out of a website or better yet your business?

SEO is the practice of optimizing a website and its content so that it appears on search engine results pages. Inbound marketing is a broader term that refers to the use of various techniques, such as content marketing, social media marketing, and email marketing, to draw people through your website rather than drive them away. with traditional advertising methods. In simpler words, inbound marketing attracts customers, unlike traditional marketing that persecutes them.

Both SEO and inbound marketing are important to get the most out of your website. However, they are not the same. SEO is a subset of inbound marketing and should be used in conjunction with other inbound marketing techniques for best results.

In this article, we will talk about the meaning, fundamentals, some misconceptions, strategies and uses about SEO and inbound marketing to get the most out of your business.

¿What is Inbound Marketing?

Inbound marketing is a methodology that allows your potential customers            find your business easier,you combine non-intrusive marketing and advertising techniques. It is a strategy that attracts the client by offering information of interest to them with useful, relevant and valuable content.

With inbound marketing, companies can create a more humanized relationship with their potential customers, without constantly bombarding them with ads. Companies that use inbound marketing techniques focus on creating content that attracts customers to them.

The objective of inbound marketing is to create a commercial relationship between the company and the client, based on the creation of content designed to attract and retain the attention of customers.

¿How does inbound marketing work?

The “inbound methodology” is divided into four stages: attract, convert, close and enchant.

  • .Attract: This stage has to do with positioning the company on the Internet and attracting the ideal customers so that they find the content that you want them to see, and through them, the products and services that you are offering. For this, an optimization of thedigital infrastructureof the company aimed at achieving a significant increase in the capture of glances, better called traffic to its website. In addition, it developscontent planwith the purpose of capturing their attention and helping them find a solution according to each of their needs.
  • Convert:Once you have managed to attract the ideal customers to your website, you work toturn them into contacts(leads). Here come different types of resources specially designed to achieve conversion, such as leadflows, chatbots, CTAs and forms. These tools get people who come to your website to voluntarily share their data such as: name, email, telephone, etc. Their consumption habits, integrating into your contact base.
  • To close :In this closing stage, the efforts are focused on, as its phase says, closing or finalizing the sale. For this, it seeks to align the work of the marketing and sales teams, so that it is possible to maximize the results of the entire strategy.
  • Love:Loyalty is a central and important aspect in inbound marketing. This means that, with inbound, the relationship with customers does not end with the purchase, but from there, work is done to retain them and convert them into loyal and happy customers, little by little.promoters of the growth of your company.


In short, what it is about is working so that clients become spokespersons and bearers of your brand and add value to your business.


Inbound SEO

¿What is SEO?

It is a set of actions aimed at improving the positioning of a website in the Google results list, a website optimization process with the aim of obtaining higher levels of web traffic and improving the visibility of the site. It is essential for the first stage of the inbound methodology. Since it is a process to attract strangers to your website and convert them into potential customers.

SEO makes it easy to attract strangers from search engines and convert them into website visitors.

SEO can be divided into two large groups:


  • On-site: This is concerned with relevance, ensures that the web is optimized so that the search engine understands what is important or main, which is the content of it. Within this we would include keyword optimization, loading time, user experience, code optimization and URL format.
  • Off-site: This is the part that focuses on factors external to the web page in which we work. The most important factors in off-site SEO are the number and quality of links, presence in social networks, mentions in local media, brand authority and performance in search results, that is, the CTR that our websites have. results in a search engine. Surely you are thinking that all this is very good and that it is very interesting, but to know why you need SEO on your website and what benefits you will obtain if you integrate it into your online strategy.

¿SEO and Inbound Marketing together?

Big question! Here we share some ways to use SEO and inbound marketing together:

– Use keywords in your website content: This will help your website rank better in search results for those keywords, and will also help you attract potential customers who are looking for that information.

– Promote your content: Once you’ve created the targeted content, be sure to promote it through your social media channels and email list. This will help more people find and engage with your content, which can lead to more customers.

– Monitor your results: Use analytics tools to track the effectiveness of your SEO and inbound marketing efforts. This will help you adjust your strategy as needed to get the most out of SEO and inbound marketing.

strategy marketing inbound

¿Is Inbound Marketing easy?

One of the most common misconceptions about inbound marketing, it is a new easy to understand concept and its focus is SEO only.

Inbound Marketing is not easy. it requires a long-term strategy and the ability to create valuable and relevant content for your audience. It’s not just about SEO, but also about creating content that attracts and stays interested in your brand. And while the concept isn’t new, it has evolved over time and become more sophisticated.

¿How can I create an effective Inbound Marketing strategy?

A good Inbound Marketing strategy will have a few key components such as:

  • -Useful, relevant and valuable content: This is the daily life of Inbound Marketing. Your content should be interesting and useful enough for users to stick around, but also relevant to what you’re selling.
  • Variety of content:To keep user interest you have to mix a few things, a good mix of blog posts like infographics, videos and other types of content will keep people coming back for more.
  • The AAARRR Framework: This framework is based on creating content that enables acquisition (get people to your site), activation (get them to subscribe to your product), retention (keep them using your product), recommendation (getting their friends to tell about your product) and income (making money with your product).

Frequently Asked Questions about Inbound Marketing

Inbound marketing is a marketing strategy that focuses on content and attracting customers with relevant and useful information. Frequently asked questions about inbound marketing.

  • What is inbound marketing?

Inbound marketing is a comprehensive approach to generating leads and converting sales by creating and sharing relevant and useful information.


  • What are the benefits of inbound marketing?

Inbound marketing allows you to increase sales and customer loyalty.


  • What is the most important element of inbound marketing?

Content is king when it comes to inbound marketing. Creating engaging, relevant, and useful content is the key to inbound marketing success.

Frequently Asked Questions about Inbound Marketing

Inbound marketing is a marketing strategy that focuses on content and attracting customers with relevant and useful information. Frequently asked questions about inbound marketing.

  • What is inbound marketing?

Inbound marketing is a comprehensive approach to generating leads and converting sales by creating and sharing relevant and useful information.


  • What are the benefits of inbound marketing?

Inbound marketing allows you to increase sales and customer loyalty.


  • What is the most important element of inbound marketing?

Content is king when it comes to inbound marketing. Creating engaging, relevant, and useful content is the key to inbound marketing success.


SEO and inbound marketing are two of the most effective strategies to attract customers and drive sales. But they can be difficult to run on their own.

The good news is that you don’t have to choose one or the other. By combining the two strategies, you can get the best of both worlds.

Here are some tips to help you get started:

  1. Define the audience you want to attract.
  2. Create content that engages your audience.
  3. Use SEO keywords in all your content.
  4. Promote your content on social media and other channels.
  5. Analyze results and adjust strategies as necessary to achieve your goals.

By following these tips, you can create a powerful marketing strategy that will help you attract more customers and drive more sales.

At smg creativos we can help you increase your sales with inbound marketing strategies. Contact Us.

digital marketing strategy

¿What is a digital marketing strategy? A marketing strategy defines how the short and long term objectives of a business or company will be achieved.

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Tools for digital transformation

¿What is digitization? During the last decades we have witnessed a series of social, economic and technological changes. Technology has surely been the most determining

Read More »

Tools for digital transformation

¿What is digitization?

During the last decades we have witnessed a series of social, economic and technological changes. Technology has surely been the most determining factor in these changes. The technological advances developed during this period have influenced almost all aspects of life, especially pushed by the beginning of the pandemic and the expansion of social networks, workflows have seen the need for digital transformation.

Digitization are actions where traditional companies implement in their processesDigital tools, changing common activities that are carried out manually to automate them with digital tools, obtaining benefits such as reducing costs, working in more organized and efficient ways, improving customer service, among others.

¿Why is it important for companies?

Nowadays, companies cannot sustain their activity solely with a physical environment, since for any business model it is important to take advantage of technological tools to move from complex processes to a simple automated process. Applying and using all the tools that technology offers us can facilitate the user experience, providing the benefits that digital transformation brings us and allowing us to accelerate work processes that can consume more time than normal.

An example is an ecommerce (online store) that works very well on mobile devices can increase your sales and reach places where it would be physically very limited.

Applying digital tools correctly in your company can be the key to success in your business. Some advantages are:

  • Improve customer experience
  • Immediate delivery of information
  • organization at work
  • Immediate communication
  • Market analysis
  • Information for Decision Making
  • Team management
  • Productivity increase
  • Reduce costs
  • Less risk of errors

Digitizing Tools For Businesses

 To understand what this tool consists of, we must first be clear about the concept of digitization, which consists of representing information digitally.Normally we live in an analog world in which diverse information is constantly being received.

Virtually everything can be “made digital Texts, images, music… anythingType of information also referring to work processes, techniquesInternal operation etc.

Business transformation is a business strategy that is related to change management and is looking for a company to achieve desired goals. This change initiative implies a constant update and a digital transformation that entails changes linked to global advances. For this, each action has a fundamental objective when applying a new technique in a company, as well as solving the challenges that digitalization brings and being able to choose strategies or tools that apply according to budgets, objectives or organizational culture.

Below you can see a wide variety of digital tools for the transformation of your company:soul

 File storage

DROP BOX: It is a cloud storage service which is used to host files in the same organizational culture, it is available in a Web version for any device.

GOOGLE DRIVE:It is used to create and save files online, where the basic plan includes a capacity of up to 30 GB of storage ·     

GOOGLE WORKSPACE (EX-G-SUITE):It is one of the favorite tools to store all Google files in the cloud like, Google Sheets spreadsheets, Google Docs documents, Google Slides presentations and other types of documents.


Social networks 

HOOSITE:This platform is used to analyze social media strategies and measure reports and be able to evaluate results, it is an automation tool that allows you to program publications on social networks such as: Facebook, Instagram, LinkedIn, Twitter and to be able to add statistical comments and much more.   

Manage relationship with clients·     

 SALESFORCE:It is a software that allows us to manage all the information of a client in the same History, monitor activities of your work team, assign tasks to specific people. 

HUBSPOT CRM:Software specialized in marketing and sales. Its objective is to promote the growth of your business. It is free and allows you to observe the entire business flow thanks to its activity and contact records, since you can synchronize it with your Gmail and Outlook accounts.


Payment gateways:

PAYPAL:It is one of the best known payment gateways, where payments are processed and authorized for your business. If your business has clients abroad, PayPal is your option as it allows you to make payments in more than 200 countries.


STRIP:This application is used to receive payments online. You can connect your website with a bank account and thus charge directly from your website.

Business management

GOOGLE MY BUSINESS:This tool is key so that your potential clients can get to know you beforehand. It allows you to create a kind of “file” with detailed information about your organization such as,

Address, description, hours, contact, website.


CLICK FUNNELS:It is used to create and design your funnels or sales funnels. This will help you when analyzing which phase of the funnel each client is in and what the digital strategy should be like for each of them.


CONSULTOK:It serves to validate decisions quickly and efficiently, Consultok is a technological platform that connects decision makers with experts willing to advise them. How does it work? They connect you with more than 200 experts from different fields so that you can ask them questions, resolve doubts or make queries that you will receive through personalized video messages.}


Projects management :

TRELLO:This tool consists of a customizable board that is used to create, assign and track tasks on different created cards. You can apply the Scrum methodology wave Kanban methodology.

ASANA:This work management platform focuses on goals, projects and daily tasks through the planning and structuring of a project. It has a schedule to establish priorities and deadlines for meeting goals.


Project automation:

ZAPIER:This tool allows you to unify all your websites and automate the different platforms used in your company.

MONDAY:It is a customizable dashboard that is used to manage projects, workflows and daily tasks but allows you to have a panoramic view of all the processes. You can also make reports using the calendar to schedule tasks for each person on your team

WORD PRESS:The most recognized CMS (Content Management System) worldwide, allows you to create and host your website, as well as the creation and management of written content to position it in search engines such as Google.

GOOGLE ANALYTICS:It is a tool for the analysis of metrics and specific data of your website. You can review all its statistics such as visits, most viewed pages, users, bounce rate, sales, etc.

CANVAS:It is used to design, edit and publish graphic material that will accompany your communications on different social networks. It has a wide variety of templates and images, as well as being a very intuitive tool, so you don’t need to be a great expert to start using it.

 Digital marketing:

MailChimp:Tool for email marketing, It serves to automate campaigns through email. It is one of the best known tools in digital marketing that you can use to improve the campaigns of your business or company.

Google Ads:It works for any business or company regardless of its size, Google Ads is a very powerful tool that can help your business achieve its goals.

SEMrush:It is a tool that helps increase the online visibility of the company’s website through SEO strategies. Helping to increase organic traffic from search engines like Google.

At SMG Creativos we help your company or business to grow digitally, Contact us.






digital marketing strategy

¿What is a digital marketing strategy?

A marketing strategy defines how the short and long term objectives of a business or company will be achieved. It is like a map that helps organize the different aspects of a campaign. Marketing strategies mainly seek to know the current needs of the business or company to propose the actions to be carried out to achieve the objectives set out in the strategy, and what is more important, why do you need one?

So why do you need a marketing strategy? Here are some reasons:

  1. To define your target market
  2. To specify your unique selling proposition
  3. Create goals and objectives
  4. Develop a budget and allocate resources
  5. Track progress and measure results
  6. Make the necessary changes and adjustments

If you’re not sure where to start, don’t worry. At SMG Creativos we can help you develop a perfect marketing strategy for your business.

10 types of marketing strategies

When it comes to marketing strategy, you need a plan. No strategy. No plan, it’s just about going lucky.

The marketing strategy is a defined plan that describes how the objectives will be achieved. It includes things like target market, messaging, tactics, and budget.

Creating a marketing strategy is essential if you want your company or business to be successful. It will help you keep your company focused and ensures that all your efforts and actions are directed towards achieving your goals.



  • segmentation strategies
  • digital marketing strategies
  • Competitor Relationship Strategies
  • Content Marketing Strategies
  • brand positioning strategies
  • Loyalty strategies
  • Market penetration strategies
  • Word of mouth marketing strategies
  • Portfolio or product elimination strategies
  • Direct Marketing Strategies

¿Why do you need a marketing strategy?

The digital world is very wide, having a digital marketing strategy is very important at a time when companies and businesses are digitizing, taking advantage of all the advantages that digital marketing and tools bring us.

It will help your company or business to know what actions it must take to achieve the results or objectives set out in the marketing strategy.


You will have a clear and efficient objective, with which you will avoid losing focus, eliminate distractions or actions that do not contribute in the way of achieving said objective.

The tools that support the plan will be proposed and the effectiveness of each action carried out to meet the objectives will be measured.


5 pillars of marketing strategy

You may be wondering why you need a marketing strategy. After all, you are a small business and just starting out. You are not McDonald’s or Coca Cola.

But the thing is, just because you’re small doesn’t mean you can’t compete. In fact, it is the opposite. If you don’t have a plan, if you don’t have a strategy, your competition will eat you alive.

So what are the five pillars of a successful marketing strategy?



  1. Identifies referents
  2. Define products and services
  3. Define target audience
  4. Define Budget
  5. To establish objectives



How to create an effective marketing strategy

Don’t assume anything, do some research on the competition, the market and your target audience.

Ask questions such as what interests they have, where they are, what type of social network they frequent, ages and other information that allows you to identify that target audience.


Investigate your competition, what actions they take, what digital channels they use, what strengths and weaknesses they have, and how this information can help your business.


Make the profile of your product, compare it with that of the competition and carry out that analysis of what differentiates it from others, what is that value proposition to your target audience? Is the price competitive?


The marketing strategy must be clear about the objectives of the company or business. Know what tools are going to be used to fulfill what is proposed, Have a clear and realistic objective, And a specific time to achieve said objective.


Carry out an audit of whether the actions that are being carried out are giving results, or if you should change and optimize the budget and the processes that are being carried out.


What are some of the most common business marketing strategies?

DSo what are some of the most common business marketing strategies? Here are some that come to mind:

1. Create a strong brand identity. Your brand is what sets you apart from your competitors, so it’s important to make sure it’s strong and recognizable.

2. Focus on the needs of customers. It’s important to know what your customers want and need, and design your products and services accordingly.

3. Create a catchy slogan or jingle. This can help customers remember you and your products/services.

4. Develop a presence on social networks. Platforms like Facebook, Twitter, and Instagram can be great ways to connect with customers and build relationships.

5. Offer gifts or discounts. Who does not like a gift or a good offer? Offering incentives can be a great way to attract new customers and keep existing ones coming back for more.

You may be wondering why you need a marketing strategy. Sure you can improvise, right?

It is not like this. Without a solid plan, he’s just throwing darts at the dark. And while you may hit the target occasionally, you won’t be very successful in the long run.

That’s where a good marketing strategy comes into play. It will help you find out who your target audience is, what content works best for them, and how to reach them. Not to mention that it will help you stay organized and on track.

So if you’re not sure where to start, don’t worry, we can help. Our team of experts will work with you to create a perfect strategy for your business.

You need a marketing strategy because it will help you set clear goals and objectives for your business, and it will also help you track your progress along the way. Without a marketing strategy, you will fly blind and have a much lower chance of success.