Case Study
Avocado's
Effective SEO: How Avocado’s Cocina Mexicana & Bar Enhanced its Online Presence
About Us
Avocado's Cocina Mexicana & Bar
Avocado’s Cocina Mexicana & Bar is a renowned restaurant located in the heart of the city, celebrated for its authentic Mexican cuisine and vibrant atmosphere. Since opening, Avocado’s has been committed to delivering a unique culinary experience that blends traditional recipes with a modern twist. Their menu, featuring fresh and high-quality ingredients, includes everything from tacos and enchiladas to handcrafted guacamoles and margaritas.
- Digital adverts specialists
- Edge out the competition
- Digitally forward creative
- Strategies that work
The Challenge
Avocado’s Cocina Mexicana & Bar enjoyed strong local recognition; however, despite having substantial brand searches and some valuable backlinks, their website was not attracting enough traffic, thereby missing out on significant potential.
The challenge was to optimize the website to fully leverage the existing brand traffic and create new pages to attract more general, high-value traffic.Â
Strategy
Clean the website and optimize for brand keywords.
One advantage of this website was that it had many searches by brand name, with people looking for the restaurant name along with a modifier. results in this aspect.
Create content.
Another approach we applied to our strategy was to create blog content related to Mexican cuisine (recipes) and the most sought-after gastronomic destinations in Bradenton, FL (recommendations).
Optimize general keywords.
We didn’t just stick with brand keywords; we also aimed to optimize, along with the recommendation articles, keywords directly related to dishes and services in the sector.Â
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Results
In addition to these direct and measurable results, Avocados is now ranked on the first page for high-conversion keywords, often holding the top three positions, both in the local Google Maps pack and in organic web page results in Bradenton, FL.
Clicks per month
Conversions
Increase in conversion events
MoreÂ
Avocado's Cocina Mexicana & Bar
This required a comprehensive SEO strategy to increase visibility on search engines, drive more potential customers to the site, and ultimately maximize revenue for the owners.
MoreÂ
Avocado's Cocina Mexicana & Bar
This required a comprehensive SEO strategy to increase visibility on search engines, drive more potential customers to the site, and ultimately maximize revenue for the owners.
Let’s Start Your Digital Transformation
Your next big move begins with a conversation. Connect with us today to explore how we can help your business grow online.Â
