Video marketing: the next step for your business’ success

It’s more evident than ever that videos have become an integral part of most successful marketing campaigns. If you haven’t yet started using video on social media as part of your digital marketing efforts, you’re late to the party. Your competitors are probably already ahead of you.  Here we’ll explain the importance of video marketing […]

Why are social media videos important?

Did you know that according to HubSpot, 81% of brands are doing video marketing today? Audiovisual content is the best way to reach generations Y and Z in a fast, effective and emotional way. Video marketing is a tool that is based on the use of audiovisual resources to achieve different objectives within your digital […]

What is video marketing? Trends and benefits in social networks

Did you know that your competitors are already using video in their content strategy? Such as digital advertising on YouTube. According to a recent Hubspot study, 81% of brands are doing video marketing today. These marketing contents are an ideal means of reaching generation Y and generation Z, and thus connect with users in a […]

What is Local SEO?

Local SEO allows you to make your business more visible locally and create an attractive online presence in a specific geographic area. But what exactly does that mean? The answer is simple: have you ever searched for something like this: A restaurant near me or Dentist in Barcelona? Perhaps you have introduced something similar in […]

Ways to drive traffic to your website

We all know a store that opened in the city and was not very successful, not because of poor stock or staff, but simply because the business chose the wrong location in the city for its store, and thus never had enough human trafficking. Small businesses opening their store on the Internet may have a […]

Why Lead Ads from scratch do not work for you and how to make them work

I have always been a big fan of the Facebook Ads “Lead Generation” or Lead Ads format. You have to know when to take advantage of them. The “Generation of potential customers” or Lead Ads form is without a doubt one of my favorite options for campaigning on Facebook. Many advertisers do not pursue a […]

You need a website that loads even faster

There is an important difference between knowing and assuming. I have known for a long time that a fast website is essential to increase conversions. Despite having this knowledge, I have not done much to turn it into something tangible, such as a website that loads faster. After several weeks having the data every day […]

The best social network to achieve organic reach

Without a doubt, the organic reach of some social networks such as Facebook has fallen drastically in recent years. Depending on your goals, there are good alternatives. One of the most underrated social networks right now for me is LinkedIn. Especially if you are a person who moves a lot between projects both as a […]

Why there are businesses that treat their customers badly and continue to operate

Fortunately, treating customers well is part of the corporate culture of many companies. There are also businesses that are successful doing just the opposite. Seeing how some restaurant owners in the mountains treat their customers has reminded me of my stay in Rome. The Italian waiters literally walked past you. They perfectly concealed that they […]

Why web traffic influences SEO and how to manipulate it

One of the factors to position in Google with growing importance is the traffic that a content receives. I also present 3 ways to “manipulate it”. I don’t talk much about SEO, you know that there are people who know much more about this topic than me. When you move in the world of online […]