We all know a store that opened in the city and was not very successful, not because of poor stock or staff, but simply because the business chose the wrong location in the city for its store, and thus never had enough human trafficking.
Small businesses opening their store on the Internet may have a similar problem: spending time and money to build a great website, but after an initial modest increase in traffic, due to all the business owners visiting the site, the figures for traffic stall.
Fortunately for anyone who needs more online traffic, there are a multitude of ways to boost website traffic and online sales. In fact, that is the goal of digital marketing. This can even help those businesses in those lesser known parts of town.
Even better, with the right digital marketing strategy, you can make your products available to everyone. In this way, monthly traffic of hundreds of thousands, even millions, can be achieved on the website. With site traffic in this range, you only need to convert a modest proportion of visitors to build a highly profitable online business. To help you get there, here are 9 ways to get more traffic to your website.
Use SEO to get more traffic from Google
Any business looking for a cost-effective way to attract a continuous stream of customers to their website should consider search engine optimization. Google is the first place many potential customers go when they want to buy something they are interested in. It’s important to remember that Google’s first page search results get the vast majority of traffic from search engines.
Working on the technical SEO of your website will make search engines like Google trust your website more, as well as making it easier for search engine robots to crawl. By doing this, you ensure that Google ranks your website. To maximize the number of customers you attract to your site from the search engine results page (SERP), you need to make sure you are using all of the best value keywords for your industry. These are the search terms that customers interested in your products are most likely to use.
Small Business Tip: To maximize the increase in traffic created by SEO, you should perform a full SEO audit of your website. This will help find any technical ranking issues and make sure you have your SEO keywords in the right places.
Claim your business on Google My Business
Another way to increase your site traffic is to claim your Google My Business page. This is especially important for traditional businesses looking to maximize the number of customers they attract from Google Maps. Creating a Google My Business page is a great way to make sure your business appears on Google Maps. Plus, it gives you more control over how your key business information is displayed in Google results.
Offering up-to-date details will also make your business more attractive to visitors, because by making it possible to see on the Google search results page that your business is currently open, they’ll be more likely to make that trip to your store or restaurant. More and more customers expect to be able to find this information on Google and will choose another alternative from the SERP instead of going to your page to find out. So make sure to claim your Google My Business profile so that your business and all its key details appear correctly in all of Google’s organic search results. To learn more about the importance of claiming your Google My Business profile, see this article: Update your business information in Google results with Google my Business.
Launch a Google Ads campaign
Getting traffic to your website through SEO can take a while. This is because it takes time for your content to rise in the rankings. For those businesses that need a quick source of new traffic to their website, Google Ads is a great option. Instead of getting traffic to your website by targeting keywords that customers might use, with Google Ads you pay an auction fee to appear in the top position for the groups of phrases you target.
With Google Ads, it’s possible for a small business with a well-configured ad to rank first on Google in a matter of hours, as long as they’re willing to pay the fee. This means that Google Ads have more immediate costs than SEO, but unlike SEO, a Google Ad can focus solely on converting search engines into traffic.
To maximize the volume and quality of traffic your website attracts, you need to optimize your ads for conversions and clickability. The most important thing to remember with Google Ads is that the value of your offer is also affected by the proportion of visitors in the SERP who click on it, so optimizing your ads will also save you money, Which means your ad budget will stretch further, which in turn means more ads and more traffic.
Launching a Google Ads campaign can also help increase site traffic. In fact, a Google Ads campaign will give you results even faster than SEO. With an ad campaign, you will obviously increase your overall brand awareness, which will also allow you to reach more customers and get them to visit your website.
Another good thing about a Google Ads campaign is that it’s a way to stay connected with your audience.