CategoriesEntrepreneurship Marketing

Web Analytics and Audit: Google Marketing Consulting Companies

Whether you’re a new company looking to go to market or an existing business looking to grow, web audits and analytics can be the key to unlocking your company’s potential. But not any analysis is worth it, you have to do it well.

That’s why you should consider SMG Creative for your web analytics and auditing needs. We are a marketing consulting firm that specializes in providing high-quality, innovative services designed to meet your specific objectives. We take a holistic approach to web analytics and auditing, taking into account the big picture as well as the small details that make a difference.

Let’s take a closer look at how our web audit and analytics services can help you unlock the potential of your business and set you on the path to success.

What is web audit and analysis?

Curious about what web auditing and analytics is and how it can help your business? At SMG Creativos, we specialize in providing expert web analytics consulting and audits to help our clients optimize their online presence.

Web analysis and audit is a process that consists of analyzing the performance of a website and the effectiveness of its marketing campaigns. It covers many different areas, including website traffic, user engagement metrics, conversion rates, customer journey analysis, SEO optimization, content marketing performance, ROI of PPC campaigns, and much more. further. The goal is to identify areas for improvement and measure the success of marketing efforts.

By identifying opportunities for improvement in the way users interact with your websites or services, as well as taking into account the activities of competitors and market trends, our analysts can provide insights into how you can optimize the performance of your website or adjust your strategy to stay ahead of the competition. This process helps create more effective campaigns and increase the ROI of digital investments, which ultimately translates into higher customer satisfaction.


What are the advantages of web analysis and auditing?

When it comes to understanding the performance of your website and improving its visibility in the digital space, web auditing and analytics offer a number of advantages. Analyzing and evaluating the performance of your website helps you identify areas where your website is performing poorly and how to improve them. It also offers the opportunity to make informed decisions about marketing strategies.

At SMG Creativos, our experienced team of web consultants understand the importance of a complete web analysis and audit for your online business. We analyze detailed metrics such as page views, traffic sources, and visitor behavior to provide you with an understanding of the current state of your website. This knowledge can be used to create action plans to improve visibility, conversions, and user experience on your website.

Plus, our detailed web analytics reports present information in easy-to-understand visual formats, allowing you to quickly understand real-time performance data and make fast, informed decisions. Our experience helps you take advantage of the best marketing opportunities available while giving you full control over the costs associated with the process.

Overview of Google Analytics Consulting Services

When you decide to take your web presence to the next level and do a web analysis and audit, SMG Creativos can help. Google Analytics consulting companies have the expertise to provide in-depth insight into your website’s performance, allowing you to make informed decisions about your online marketing strategy.

We’ll use tools like Google Analytics or Tag Manager, or create custom reports from marketing automation platforms you’re already using. This is what our Google Analytics consulting services include:

Tracking Settings

We’ll help you set up tracking codes on your website and make sure the data collected is accurate and relevant. We’ll also make sure the reports are properly configured according to your business goals.

Data collection and analysis

Our team will collect and analyze data from all sources, including traffic, campaigns and customer behavior on your website, giving you insights into how visitors interact with your website. We also analyze the user experience and suggest actions that could improve it.

report and presentation

Finally, we present our results in a comprehensive report with practical information on how to optimize your website for better performance. And if necessary, we can perform a follow-up audit to assess the effectiveness of those changes.

How to Choose the Right Google Marketing Consulting Firm

When choosing the right marketing consulting firm for your business, you need to consider a few important factors.

The best marketing consulting firms will have:

  1. Knowledge and experience in the field of digital marketing
  2. An understanding of the latest trends and tools
  3. Clear communication and an easy-to-follow plan
  4. A proven track record of success with other clients
  5. A team of professionals familiar with the sector, its practices and customer expectations
  6. A personalized approach to achieving your business goals
  7. Comprehensive services covering all aspects of digital marketing
  8. The ability to customize your services to best fit your business needs and budget.

At SMG Creativos we offer all of these features plus a price guarantee that ensures you are receiving the absolute best value for your money! Contact us today to learn more about our web audit and analytics services.

How to understand Google metrics for web analytics

Understanding the metrics provided by Google Analytics is key to an effective web analytics audit. At SMG Creative, our consultants will help you understand how to measure user engagement, how to compare your website’s performance against competitors, and how to interpret what the data is telling you. We identify areas for improvement and suggest strategies for success.



Analyzing the traffic can help you determine which strategies are working and which need to be adjusted or removed. With traffic metrics like page views per session, total visits, etc., this information can help guide decisions about content and link building strategies.

bounce rate

Bounce rate measures user engagement on your website: if visitors leave quickly, it could indicate a usability issue or a lack of interest in the content on your page. Knowing this allows us to make changes to improve the user experience and encourage visitors to stay longer.

conversion rates

At SMG Creativos, we provide detailed analysis of conversion rates from various channels like organic search results or direct traffic sources like emails or social media. This helps you track which channels are resulting in increased sales so you can focus your marketing efforts in the right places.

These are just some of the Google metrics our experts use for web analytics auditing and consulting services – understanding these basic metrics is important to ensure your website is performing satisfactorily.

Steps to create a web analytics plan

When it comes to web analytics consulting, there are a few steps you’ll need to take to ensure success. That’s why here at SMG Creatives, we take the time to carefully analyze and conduct audits.

Step 1: Set goals

The first step is to establish what you want the objectives of your website or business to be. This will provide a roadmap for the rest of your web analytics plan. From there, you can set key performance indicators (KPIs) that will allow you to measure progress toward those goals and provide a better understanding of the data that supports them.

Step 2: Collect data

With your goals and KPIs in place, the next step is to collect data from your website and other sources. This will help you better understand visitor behavior, which in turn can help you make decisions about how best to optimize and improve your website.

Step 3: Analysis

Now that you’ve collected the data, it’s time to analyze it to better understand how visitors interact with your website. This analysis should include metrics like page views, time on site, bounce rate, and more, all of which will help you determine what changes need to be made for maximum effect.

Step 4: Reports

After analyzing the data, it is important that it is properly reported so that stakeholders can understand what changes need to be made. At SMG Creatives, we make sure our reports are comprehensive and forward-thinking so everyone involved has a clear idea of ​​where things are and where they should go.


When push comes to shove, web auditing and analytics can be a great way to ensure your website is up to date and performing optimally. By hiring a web audit and analytics expert, you can ensure that your website is working as it should and that your marketing consulting company is providing the best services. SMG Creativos can help you ensure that your website and analytics are up to date and working as they should. With our experience, you can make the necessary improvements to your website to ensure that it is receiving maximum optimization and providing the best services.


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