Local SEO allows you to make your business more visible locally and create an attractive online presence in a specific geographic area.

But what exactly does that mean? The answer is simple: have you ever searched for something like this: A restaurant near me or Dentist in Barcelona?

Perhaps you have introduced something similar in the search bar emphasizing that there is a localization element? Whenever you search for something similar, Google will prioritize results from businesses in the geographic area you’re interested in.

When you open one of these profile pages you will find all kinds of useful information:

The name of the company, its ratings and ratings, a brief description, its address, opening hours, phone number, questions and answers and much more.

Depending on the type of business, the Google Business Profile also allows you to add a link to your products or services. Also, it will let you know when a business is busiest.

And last but not least, you can check their reviews and ratings:

With all this information, a potential customer has enough information to make up his mind even before visiting the business website. Pretty cool, right?

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