Did you know that your competitors are already using video in their content strategy? Such as digital advertising on YouTube. According to a recent Hubspot study, 81% of brands are doing video marketing today.

These marketing contents are an ideal means of reaching generation Y and generation Z, and thus connect with users in a fast, direct and emotional way.

For this reason, we are going to talk about what video marketing is, the latest trends in this sector and how to incorporate it into your social networks, blog, YouTube channel, website and other channels.

What is video marketing and why are you interested?

As its name suggests, video marketing is an online marketing tool that is based on the use of audiovisual images, mainly through the Internet, to achieve different objectives of the marketing strategy.

In short, and in a simple way, it is about adding videos to your content marketing.

Another concept to take into account is that of social video: a type of video specially designed to be broadcast through social networks.

It seeks to create shareable pieces (although they do not necessarily have to become something viral) and optimized for the particular ones of each social network.

Creating quality video content requires an investment of time and effort, but doing so is worth it. Of course, if you have well defined the objective for the videos within your marketing strategy.

And it is that today, the data clearly shows that audiovisual content has a positive impact on sales and ROI:

  • Tweets with video get 3x more responses and retweets than those without.
  • 90% of users say that product videos are useful when making purchase decisions
  • 64% of users who watch a video tend to purchase one of the associated products.

Video marketing, a key trend

Video is one of the key trends in recent years and it will also be in the years to come. If we look at the prospects for the coming years, according to data from the study The State of Online Video 2018, we find that video does not stop growing:

In 2018, an average of 6.75 hours of video was consumed per week, compared to 5.75 hours in 2017 and 4.28 hours in 2016. So the growth is exponential. Adding a full hour each year that passes.

Do you dare to create your first video for social networks and thus promote your video marketing?

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