Did you know that according to HubSpot, 81% of brands are doing video marketing today? Audiovisual content is the best way to reach generations Y and Z in a fast, effective and emotional way.

Video marketing is a tool that is based on the use of audiovisual resources to achieve different objectives within your digital strategy, in other words, it is about adding videos to your content marketing natively on each platform.

To ensure that each video within your strategy achieves the desired reach, interaction and conversion, you must assemble these pieces suitable for sharing and optimized for the particular ones of each social network, in addition to creating quality content related to the needs of your audience. objective.

Let’s see numbers! Does audiovisual content have a positive impact on sales and ROI? Here is some information that may interest you:

  • Video tweets get 3x more replies and retweets.
  • 90% of users say that product videos are more helpful when making a purchase decision.
  • 64% of users who watch a video tend to buy the products contained therein.
  • According to Hootsuite, the average user consumes 40 minutes of YouTube videos on their mobile, which is an increase of 50% over last year.
  • In 2021, mobile data traffic will multiply by 7 thanks to videos.
  • 100 million hours of video are watched on Facebook every day.
  • Snapchat has more than 255 million active users.
  • YouTube has become the video platform par excellence worldwide, create your channel and upload all the videos of your brand. Every day 1 billion hours of video are viewed on this platform!
  • Facebook is one of the most important video networks in today’s digital world. 100 million hours of audiovisual content are viewed daily!
  • Instagram has more than 813 million active users and its special feature in videos is their brevity, since they last between 15 and 60 seconds.
  • Snapchat has 255 million and more than one billion video stories are viewed on this network.
  • Twitter provides posts in GIF format, videos from other platforms, and native videos.
  • If your digital strategy includes videos on YouTube and Facebook, it is very important to have good SEO optimization to increase the number of views.
  • Use storytelling because nothing is more effective than telling a great story to your audience. The first 30 seconds are key to ensure that users stay watching all the content.
  • Take advantage of social media tools (filters, stickers, and editing features) to create fun, more casual, post-ready videos in real time.

Which of the tips you read on this blog did you not know? Do you dare to start with videos in your digital strategy?

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