I have always been a big fan of the Facebook Ads “Lead Generation” or Lead Ads format. You have to know when to take advantage of them.

The “Generation of potential customers” or Lead Ads form is without a doubt one of my favorite options for campaigning on Facebook.

Many advertisers do not pursue a funnel strategy.

If you jump from scratch directly to the Lead Ads phase, you run the risk of achieving this:

Some users will sign up virtually without realizing it because they don’t know what they’re doing. The average Facebook user is a bit of a fish.

If you take time to follow up on these contacts, many will no longer remember you and will think that you are spamming them. At best they ignore you.

The problem you have caused directly gives you a clue to the solution.

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