Tools for digital transformation

What is digitization?

During the last decades we have witnessed a series of social, economic and technological changes. Technology has surely been the most determining factor in these changes. The technological advances developed during this period have influenced almost all aspects of life, especially pushed by the beginning of the pandemic and the expansion of social networks, workflows have seen the need for digital transformation.

Digitization are actions where traditional companies implement in their processesDigital tools, changing common activities that are carried out manually to automate them with digital tools, obtaining benefits such as reducing costs, working in more organized and efficient ways, improving customer service, among others.

Why is it important for companies?

Nowadays, companies cannot sustain their activity solely with a physical environment, since for any business model it is important to take advantage of technological tools to move from complex processes to a simple automated process. Applying and using all the tools that technology offers us can facilitate the user experience, providing the benefits that digital transformation brings us and allowing us to accelerate work processes that can consume more time than normal.

An example is an ecommerce (online store) that works very well on mobile devices can increase your sales and reach places where it would be physically very limited.

Applying digital tools correctly in your company can be the key to success in your business. Some advantages are:

  • Improve customer experience
  • Immediate delivery of information
  • organization at work
  • Immediate communication
  • Market analysis
  • Information for Decision Making
  • Team management
  • Productivity increase
  • Reduce costs
  • Less risk of errors

Digitizing Tools For Businesses

 To understand what this tool consists of, we must first be clear about the concept of digitization, which consists of representing information digitally.Normally we live in an analog world in which diverse information is constantly being received.

Virtually everything can be “made digital Texts, images, music… anythingType of information also referring to work processes, techniquesInternal operation etc.

Business transformation is a business strategy that is related to change management and is looking for a company to achieve desired goals. This change initiative implies a constant update and a digital transformation that entails changes linked to global advances. For this, each action has a fundamental objective when applying a new technique in a company, as well as solving the challenges that digitalization brings and being able to choose strategies or tools that apply according to budgets, objectives or organizational culture.

Below you can see a wide variety of digital tools for the transformation of your company:soul

File storage

DROP BOX: It is a cloud storage service which is used to host files in the same organizational culture, it is available in a Web version for any device.

GOOGLE DRIVE:It is used to create and save files online, where the basic plan includes a capacity of up to 30 GB of storage ·     

GOOGLE WORKSPACE (EX-G-SUITE):It is one of the favorite tools to store all Google files in the cloud like, Google Sheets spreadsheets, Google Docs documents, Google Slides presentations and other types of documents.

Social networks 

HOOSITE:This platform is used to analyze social media strategies and measure reports and be able to evaluate results, it is an automation tool that allows you to program publications on social networks such as: Facebook, Instagram, LinkedIn, Twitter and to be able to add statistical comments and much more.   

Manage relationship with clients·     

 SALESFORCE:It is a software that allows us to manage all the information of a client in the same History, monitor activities of your work team, assign tasks to specific people. 

HUBSPOT CRM:Software specialized in marketing and sales. Its objective is to promote the growth of your business. It is free and allows you to observe the entire business flow thanks to its activity and contact records, since you can synchronize it with your Gmail and Outlook accounts.

Payment gateways:

PAYPAL:It is one of the best known payment gateways, where payments are processed and authorized for your business. If your business has clients abroad, PayPal is your option as it allows you to make payments in more than 200 countries.

STRIP:This application is used to receive payments online. You can connect your website with a bank account and thus charge directly from your website.

Business management

GOOGLE MY BUSINESS:This tool is key so that your potential clients can get to know you beforehand. It allows you to create a kind of “file” with detailed information about your organization such as,

Address, description, hours, contact, website.

CLICK FUNNELS:It is used to create and design your funnels or sales funnels. This will help you when analyzing which phase of the funnel each client is in and what the digital strategy should be like for each of them.


CONSULTOK:It serves to validate decisions quickly and efficiently, Consultok is a technological platform that connects decision makers with experts willing to advise them. How does it work? They connect you with more than 200 experts from different fields so that you can ask them questions, resolve doubts or make queries that you will receive through personalized video messages.}

Projects management :

TRELLO:This tool consists of a customizable board that is used to create, assign and track tasks on different created cards. You can apply the Scrum methodology wave Kanban methodology.

ASANA:This work management platform focuses on goals, projects and daily tasks through the planning and structuring of a project. It has a schedule to establish priorities and deadlines for meeting goals.

Project automation:

ZAPIER:This tool allows you to unify all your websites and automate the different platforms used in your company.

MONDAY:It is a customizable dashboard that is used to manage projects, workflows and daily tasks but allows you to have a panoramic view of all the processes. You can also make reports using the calendar to schedule tasks for each person on your team

WORD PRESS:The most recognized CMS (Content Management System) worldwide, allows you to create and host your website, as well as the creation and management of written content to position it in search engines such as Google.

GOOGLE ANALYTICS:It is a tool for the analysis of metrics and specific data of your website. You can review all its statistics such as visits, most viewed pages, users, bounce rate, sales, etc.

CANVAS:It is used to design, edit and publish graphic material that will accompany your communications on different social networks. It has a wide variety of templates and images, as well as being a very intuitive tool, so you don’t need to be a great expert to start using it.

 Digital marketing:

MailChimp:Tool for email marketing, It serves to automate campaigns through email. It is one of the best known tools in digital marketing that you can use to improve the campaigns of your business or company.

Google Ads:It works for any business or company regardless of its size, Google Ads is a very powerful tool that can help your business achieve its goals.

SEMrush:It is a tool that helps increase the online visibility of the company’s website through SEO strategies. Helping to increase organic traffic from search engines like Google.

At SMG Creativos we help your company or business to grow digitally, Contact us.

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digital marketing strategy

What is a digital marketing strategy?

A marketing strategy defines how the short and long term objectives of a business or company will be achieved. It is like a map that helps organize the different aspects of a campaign. Marketing strategies mainly seek to know the current needs of the business or company to propose the actions to be carried out to achieve the objectives set out in the strategy, and what is more important, why do you need one?

So why do you need a marketing strategy? Here are some reasons:

  1. To define your target market
  2. To specify your unique selling proposition
  3. Create goals and objectives
  4. Develop a budget and allocate resources
  5. Track progress and measure results
  6. Make the necessary changes and adjustments

If you’re not sure where to start, don’t worry. At SMG Creativos we can help you develop a perfect marketing strategy for your business.

10 types of marketing strategies

When it comes to marketing strategy, you need a plan. No strategy. No plan, it’s just about going lucky.

The marketing strategy is a defined plan that describes how the objectives will be achieved. It includes things like target market, messaging, tactics, and budget.

Creating a marketing strategy is essential if you want your company or business to be successful. It will help you keep your company focused and ensures that all your efforts and actions are directed towards achieving your goals.


  • segmentation strategies
  • digital marketing strategies
  • Competitor Relationship Strategies
  • Content Marketing Strategies
  • brand positioning strategies
  • Loyalty strategies
  • Market penetration strategies
  • Word of mouth marketing strategies
  • Portfolio or product elimination strategies
  • Direct Marketing Strategies

Why do you need a marketing strategy?

The digital world is very wide, having a digital marketing strategy is very important at a time when companies and businesses are digitizing, taking advantage of all the advantages that digital marketing and tools bring us.

It will help your company or business to know what actions it must take to achieve the results or objectives set out in the marketing strategy.


You will have a clear and efficient objective, with which you will avoid losing focus, eliminate distractions or actions that do not contribute in the way of achieving said objective.

The tools that support the plan will be proposed and the effectiveness of each action carried out to meet the objectives will be measured.


5 pillars of marketing strategy

You may be wondering why you need a marketing strategy. After all, you are a small business and just starting out. You are not McDonald’s or Coca Cola.

But the thing is, just because you’re small doesn’t mean you can’t compete. In fact, it is the opposite. If you don’t have a plan, if you don’t have a strategy, your competition will eat you alive.

So what are the five pillars of a successful marketing strategy?


  1. Identifies referents
  2. Define products and services
  3. Define target audience
  4. Define Budget
  5. To establish objectives

How to create an effective marketing strategy

Don’t assume anything, do some research on the competition, the market and your target audience.

Ask questions such as what interests they have, where they are, what type of social network they frequent, ages and other information that allows you to identify that target audience.

Investigate your competition, what actions they take, what digital channels they use, what strengths and weaknesses they have, and how this information can help your business.

Make the profile of your product, compare it with that of the competition and carry out that analysis of what differentiates it from others, what is that value proposition to your target audience? Is the price competitive?

The marketing strategy must be clear about the objectives of the company or business. Know what tools are going to be used to fulfill what is proposed, Have a clear and realistic objective, And a specific time to achieve said objective.

Carry out an audit of whether the actions that are being carried out are giving results, or if you should change and optimize the budget and the processes that are being carried out.

What are some of the most common business marketing strategies?

DSo what are some of the most common business marketing strategies? Here are some that come to mind:

1. Create a strong brand identity. Your brand is what sets you apart from your competitors, so it’s important to make sure it’s strong and recognizable.

2. Focus on the needs of customers. It’s important to know what your customers want and need, and design your products and services accordingly.

3. Create a catchy slogan or jingle. This can help customers remember you and your products/services.

4. Develop a presence on social networks. Platforms like Facebook, Twitter, and Instagram can be great ways to connect with customers and build relationships.

5. Offer gifts or discounts. Who does not like a gift or a good offer? Offering incentives can be a great way to attract new customers and keep existing ones coming back for more.

You may be wondering why you need a marketing strategy. Sure you can improvise, right?

It is not like this. Without a solid plan, he’s just throwing darts at the dark. And while you may hit the target occasionally, you won’t be very successful in the long run.

That’s where a good marketing strategy comes into play. It will help you find out who your target audience is, what content works best for them, and how to reach them. Not to mention that it will help you stay organized and on track.

So if you’re not sure where to start, don’t worry, we can help. Our team of experts will work with you to create a perfect strategy for your business.

You need a marketing strategy because it will help you set clear goals and objectives for your business, and it will also help you track your progress along the way. Without a marketing strategy, you will fly blind and have a much lower chance of success.

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