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digital marketing strategy

What is a digital marketing strategy?

A marketing strategy defines how the short and long term objectives of a business or company will be achieved. It is like a map that helps organize the different aspects of a campaign. Marketing strategies mainly seek to know the current needs of the business or company to propose the actions to be carried out to achieve the objectives set out in the strategy, and what is more important, why do you need one?

So why do you need a marketing strategy? Here are some reasons:

  1. To define your target market
  2. To specify your unique selling proposition
  3. Create goals and objectives
  4. Develop a budget and allocate resources
  5. Track progress and measure results
  6. Make the necessary changes and adjustments

If you’re not sure where to start, don’t worry. At SMG Creativos we can help you develop a perfect marketing strategy for your business.

10 types of marketing strategies

When it comes to marketing strategy, you need a plan. No strategy. No plan, it’s just about going lucky.

The marketing strategy is a defined plan that describes how the objectives will be achieved. It includes things like target market, messaging, tactics, and budget.

Creating a marketing strategy is essential if you want your company or business to be successful. It will help you keep your company focused and ensures that all your efforts and actions are directed towards achieving your goals.


  • segmentation strategies
  • digital marketing strategies
  • Competitor Relationship Strategies
  • Content Marketing Strategies
  • brand positioning strategies
  • Loyalty strategies
  • Market penetration strategies
  • Word of mouth marketing strategies
  • Portfolio or product elimination strategies
  • Direct Marketing Strategies

Why do you need a marketing strategy?

The digital world is very wide, having a digital marketing strategy is very important at a time when companies and businesses are digitizing, taking advantage of all the advantages that digital marketing and tools bring us.

It will help your company or business to know what actions it must take to achieve the results or objectives set out in the marketing strategy.


You will have a clear and efficient objective, with which you will avoid losing focus, eliminate distractions or actions that do not contribute in the way of achieving said objective.

The tools that support the plan will be proposed and the effectiveness of each action carried out to meet the objectives will be measured.


5 pillars of marketing strategy

You may be wondering why you need a marketing strategy. After all, you are a small business and just starting out. You are not McDonald’s or Coca Cola.

But the thing is, just because you’re small doesn’t mean you can’t compete. In fact, it is the opposite. If you don’t have a plan, if you don’t have a strategy, your competition will eat you alive.

So what are the five pillars of a successful marketing strategy?


  1. Identifies referents
  2. Define products and services
  3. Define target audience
  4. Define Budget
  5. To establish objectives

How to create an effective marketing strategy

Don’t assume anything, do some research on the competition, the market and your target audience.

Ask questions such as what interests they have, where they are, what type of social network they frequent, ages and other information that allows you to identify that target audience.

Investigate your competition, what actions they take, what digital channels they use, what strengths and weaknesses they have, and how this information can help your business.

Make the profile of your product, compare it with that of the competition and carry out that analysis of what differentiates it from others, what is that value proposition to your target audience? Is the price competitive?

The marketing strategy must be clear about the objectives of the company or business. Know what tools are going to be used to fulfill what is proposed, Have a clear and realistic objective, And a specific time to achieve said objective.

Carry out an audit of whether the actions that are being carried out are giving results, or if you should change and optimize the budget and the processes that are being carried out.

What are some of the most common business marketing strategies?

DSo what are some of the most common business marketing strategies? Here are some that come to mind:

1. Create a strong brand identity. Your brand is what sets you apart from your competitors, so it’s important to make sure it’s strong and recognizable.

2. Focus on the needs of customers. It’s important to know what your customers want and need, and design your products and services accordingly.

3. Create a catchy slogan or jingle. This can help customers remember you and your products/services.

4. Develop a presence on social networks. Platforms like Facebook, Twitter, and Instagram can be great ways to connect with customers and build relationships.

5. Offer gifts or discounts. Who does not like a gift or a good offer? Offering incentives can be a great way to attract new customers and keep existing ones coming back for more.

You may be wondering why you need a marketing strategy. Sure you can improvise, right?

It is not like this. Without a solid plan, he’s just throwing darts at the dark. And while you may hit the target occasionally, you won’t be very successful in the long run.

That’s where a good marketing strategy comes into play. It will help you find out who your target audience is, what content works best for them, and how to reach them. Not to mention that it will help you stay organized and on track.

So if you’re not sure where to start, don’t worry, we can help. Our team of experts will work with you to create a perfect strategy for your business.

You need a marketing strategy because it will help you set clear goals and objectives for your business, and it will also help you track your progress along the way. Without a marketing strategy, you will fly blind and have a much lower chance of success.

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