CategoriesEntrepreneurship Marketing Restaurant

Unleash the power of digital marketing for restaurants

You may have the best food in town, but if no one knows about it, you won’t make any money. So it’s time to think about digital marketing for your restaurant.

In this post we will talk about the benefits of digital marketing for your restaurant. How you can get more customers and what are the best strategies for your industry. If you own a restaurant or work in the restaurant industry, read on because this has a lot of value for you.

What factors should a restaurant focus on for digital marketing?

There are a few key factors that all restaurants should focus on when it comes to digital marketing.

First of all, it is important to have a well-designed and user-friendly website. Your website should be the central hub of all your online marketing efforts, and it should be search engine optimized so that people can easily find you online.

Second, you need to make sure your social media profiles are up to date and well managed. You need to actively engage with your followers and promote your restaurant through social media.

And lastly, you should use digital marketing tools like email marketing and paid advertising to reach more people on the internet. These tools can be very effective in reaching new customers and driving traffic to your website and social media profiles.

How can a restaurant increase its presence on the Internet?

Restaurants can increase their Internet presence in many ways. You can start a blog and post recipes, or write about the history of your restaurant or the city in which it is located. You can also create social media profiles for your restaurant and post photos and updates about what’s going on in your kitchen.

You can also create a website for your restaurant or update the one you already have. A website is a great way to showcase your restaurant’s menu, atmosphere, and décor. You can also use it to provide information about your opening hours, location, and contact information.

Finally, you can use online advertising to draw attention to your restaurant. You can create ads that target people who live in or near your city, or people who are interested in food or dining out. You can also target specific demographic groups, such as people who are married or with children.

These and other strategies can help your restaurant increase online sales. These and other strategies can increase your restaurant’s online sales, as long as you do it consistently, strategically, and with professionals who specialize in this area.

What type of content should be used in a digital marketing plan for restaurants?

For a digital marketing plan for restaurants to be successful, many things must be taken into account. But one of the most important things to consider is the type of content that is going to be produced.

Your content must be tailored to your target audience and must be engaging enough to grab their attention. You’ll also need to produce a variety of content types, so you can reach your audience in different ways.

Some of the most popular types of content for restaurant marketing are:

  • Photos and videos of delicious food.
  • Posts about upcoming events or special promotions
  • Inspirational quotes or home cooking tips
  • Customer reviews and testimonials

What type of sales funnel can be used to reach more customers?

Standing in the digital marketplace can be overwhelming for restaurants. The right type of sales funnel is the key to reaching the right customers. Once they have identified who their target audience is, they need to start building a conversion funnel.

A conversion funnel helps you take steps to get, attract, and convert new customers. It can be built using digital advertising campaigns (for example, social networks), search engine ads (for example, Google Ads) and relevant content (for example, blogs). These campaigns also give important feedback on how customers are interacting with your brand and what could be improved for a better user experience and higher conversions.

The implementation of this sales funnel will allow the restaurant to establish a direct channel with its audiences and inform them about the new menu or the next relevant event, which will help it to attract more customers.

How can an agency help a restaurant succeed with digital marketing?

You can start with some simple digital marketing strategies, like creating and posting content on social media, but to get real long-term results, you’ll need more. If you want your business to thrive in the digital world, you’ll need to understand how digital marketing works and how data can be used to improve performance.

This is where a marketing agency like SMG Creativos can help you. A professional agency has the tools and experience to monitor workflows and identify any areas that need improvement. They study the competition, identify trends, optimize marketing channels, and make sure you’re getting the best possible performance. Some additional services offered by SMG Creativos include SEO optimization, organic traffic generation, and social media advertising campaigns.

What tools exist to measure the success of digital marketing campaigns for restaurants?

Now that you’re ready to start exploring the world of restaurant digital marketing, what’s the best way to monitor the success of your campaigns? There are many tools and metrics you can use to measure the success of your campaigns, such as click-through tracking, email open rate, keyword analysis, and social media interactions.

The amount of information you obtain with these tools and metrics allows you to make changes or adjustments to your strategy to optimize the result. For example, if you discover a low click-through rate on an email, you can change the headers to attract more traffic. If you find that a post isn’t generating much engagement, you can try different content and format it in different formats to see which works best.


So how can restaurants get the most out of digital marketing? Let’s look at some of the most effective strategies:

  1. Use social networks to attract traffic and create a community around your restaurant.
  2. Use search engine optimization to ensure that your website appears at the top of the search engine results pages.
  3. Use email marketing to keep your current customers up to date on your latest offers and encourage them to visit your restaurant again.
  4. Use paid advertising to reach more customers quickly and easily.
  5. Use content marketing to draw attention to your restaurant and persuade people to visit your website or blog.
  6. Use web analytics to track the performance of your digital marketing campaigns and optimize your efforts.
  7.  Use a digital marketing agency to help you implement and manage your digital marketing campaigns.

Unlock the benefits of customer engagement through technology

It’s no secret that delivering a great customer experience is important for any business. After all, it’s the foundation of any good relationship.

So how do we ensure that we are delivering the best possible experience to our customers? Often the answer is technology. 

With the right tools, we can give our customers instant access to the information they need and make their experience with us as seamless and easy as possible.

In this post, we want to tell you about this and how you can use technology to make a good impression on your customers through technology.

Customer experience is important in the digital age

Your customers are the most important thing to you, right? They are so much that they are even influencing how you invest your money. 63% of CEOs are now thinking of the customer as their number one priority, and 97% of them believe that it is the customer that dictates the success or failure of their business.

But if you want your business to survive in the digital age, it’s not enough to just give your customers what they want. You need to give them what they need. And for that, you need to understand them and their needs.

We have made it clear that technology is very important. But how do you use it to improve the customer experience?

Understand the customer journey and how technology can help

To provide the best customer experience, it’s important to understand their journey. That means understanding how they interact with your business and how you can use technology to enhance that experience. That is, how they interact with your company from the beginning of their story until they end up buying from you and establishing a long-term relationship.

For example, you can use customer data to create a profile for each customer. This profile may include your purchase history, as well as demographic information such as age, gender, and location. You can then use this data to personalize their experience on your website and ensure they see information that is relevant to them.

This way you can create content on your blog with each ideal customer’s moment in mind. If they’re ready to buy, you can be more persuasive; if they’re hesitating, you can create a FAQ to answer them; if they don’t know very well what they need, you can teach them. Treating each customer according to their place, time and needs will make their experience with you very rewarding

You can also use technology to improve communication with your customers. For example, you can use live chat to answer questions in real time or send automated emails with information about your order. This helps ensure that they always have access to the information they need, when they need it.

Improve customer service with AI-powered customer service

Artificial Intelligence (AI) offers even better customer service. AI can provide quick and accurate responses to customer requests, even those outside of business hours. 

This technology can also help analyze data obtained through interaction with customers to identify trends and patterns, which provides useful information to improve products and services. Additionally, the AI-based chatbot can interact with multiple users simultaneously, reducing the time needed for customer support.

Leverage data for a tailored user experience

By focusing on data integration, a company can provide its customers with a better experience with tailored personalization. It does this by collecting data about your customers’ buying habits or what they’re interested in, and then using that information to serve them with more relevant content. This allows companies to better meet the needs of their customers and incentivize them with personalized offers.

In addition, advanced technology also allows companies to quickly contact the target audience and respond to specific questions and requests based on the information collected. This will also help companies to reduce the time needed to solve problems and decrease the cost of customer support, thus improving the customer experience.

If you liked our content, you will surely enjoy reading our article on “How to use digital marketing to expand your customer base“, where we talk about how the combination of technology and database is a great opportunity for small businesses. 


Ultimately, using technology to improve the customer experience is a two-way street. Customers need to be able to access the information they need in a timely manner, and companies need to ensure that the technology they use meets the needs of their customers. It’s a big challenge, but in the end it’s worth it.


CategoriesEntrepreneurship Marketing

Smgcreativos creative advertising strategies for 2023

To help you start the new year off right, we’ve put together a guide to our top advertising strategies for 2023. Whether you’re looking to update your current marketing plan or just getting started, we think you’ll find our tips useful.

Happy New Year!

What is the importance of digital marketing for small businesses?

Digital marketing is an essential tool for small businesses looking to grow.

This allows them to reach more customers and generate more sales, through various channels such as social media, email and online ads. In addition, digital marketing is an effective way to build a relationship with customers, since it allows them to get to know them better and offer them solutions according to their needs.

How to choose the right digital marketing agency

It is important that when you choose a digital marketing agency, you make sure that it is qualified to offer you what you are looking for. Some questions you should ask yourself are:

– How long have you been working in digital marketing?

– Have they worked with companies similar to yours?

– Do they have experience in the sector to which your business belongs?

– How much time do you spend on each project?

– What tools and strategies do they use?

– What results have you obtained so far?

What are creative advertising strategies?

Creative advertising strategies are a set of techniques used to publicize a product or service.

Therefore, creative strategies seek to generate original ideas that attract the attention of the public and make them want to know more about the product or service in question. These strategies can be used in offline campaigns (such as advertisements on television, radio or in the press) or online (such as advertising on social networks or banner ads).

What should an online marketing campaign include?

A digital marketing campaign will include many strategies and tools to help them improve their online presence. A good digital campaign will include things like content strategies, search engine optimization (SEO), paid advertising, social media, data analytics, and much more.

Building a strong online presence requires researching your competitors, creating unique content for your target audience, and utilizing up-to-date tools and platforms. Digital marketing also involves making sure your audience knows you’re there: that means understanding who your target audience is and how to reach them through content, paid ad campaigns, and social media.

What is an SEM expert?

What to expect from an SEM expert? An SEM expert is a professional who understands the keys and techniques of digital advertising and promotional methods. This includes the use of tools like SEO, PPC, Adwords, and web analytics to help businesses achieve their marketing goals.

An SEM expert will be able to perform a comprehensive assessment of the client’s current presence on search engines. This evaluation will allow them to identify areas where there are opportunities for improvement, being able to create personalized strategies to increase traffic and customer visibility. This means that the expert will be able to help the client optimize their content, ads and website to maximize efficiency and improve overall performance.

How to measure the success of a digital marketing campaign

To measure the success of a digital marketing campaign there are several metrics that can be used. Here are a few to consider:

– Reach and views: how many people have seen the content of your campaign?

– Participation: how many users interacted with your content?

– Traffic to the website: how many users reached the website as a result of your campaign?

– Unique visitors: both monthly visitors and unique visitors will be measured. This will help to understand the reach of your campaign.

– Conversions: how many actions did customers take as a result of online advertising, such as purchasing a service or product offered on the website?

Depending on the goal, the metrics listed above can be important in measuring the success of a digital marketing campaign. Establishing clear metrics is a fundamental step in any marketing strategy and will help you achieve all your goals in 2023.

Marketing trends for 2023

Smgcreativos is looking to the future and we want to share with you the marketing trends we hope to see by 2023. Customers expect personalized experiences, so personalization is a key trend. Brands must take into account the interests and preferences of their customers to offer relevant content on all channels.

We will also see an increase in content marketing, especially on platforms like YouTube, Instagram and tiktok continue to gain strength. These platforms allow brands to connect with their audiences directly through interesting content. We continue to see a shift towards visual-first marketing, eventually overtaken by narrative content, which we anticipate will remain relevant over the next year.


What SMGcreatives brings to the table is a complete and creative advertising strategy that is tailored to your specific needs. We are experts in digital marketing and we know how to choose the best digital marketing strategy for your needs. We know how to create a successful online marketing campaign that helps your business grow. Why is digital marketing so important for small businesses? Because it is the most effective and profitable way to reach your target audience.

CategoriesEntrepreneurship Marketing Restaurant

Create Creative and Modern Restaurant Logos to Stand Out

So you’ve opened your own restaurant. Congratulations. The next step is to create a brand that distinguishes you from the competition. This includes developing a logo that is creative and modern.

Why restaurants need a logo?

If you have a restaurant, one of the key elements to make it a success is having a recognizable brand. A well-designed logo will help your customers remember you and know that you are the best place to eat.

It is important that your logo is creative and attractive, in this way customers will be attracted to you. If your restaurant has a modern look, the logo should reflect that. If you want your business to be successful, you need an unusual logo.

Key Features of an Effective Restaurant Logo

When designing a restaurant logo, some key aspects must be taken into account:

First of all, the logo must be easy to recognize, however small it may be. It should also be simple enough that it can be printed on menus and other materials without being too cluttered.

Second, the logo must reflect the personality of the restaurant. Is it exclusive and elegant? Fun and whimsical? Whatever your style, the logo should reflect it.

Third, the logo must be timeless. A trendy design may look great now, but it will probably look outdated in a few years. Instead, a timeless design will always be in style.

Key Features of an Effective Restaurant Logo

When designing a restaurant logo, some key aspects must be taken into account:

First of all, the logo must be easy to recognize, however small it may be. It should also be simple enough that it can be printed on menus and other materials without being too cluttered.

Second, the logo must reflect the personality of the restaurant. Is it exclusive and elegant? Fun and whimsical? Whatever your style, the logo should reflect it.

Third, the logo must be timeless. A trendy design may look great now, but it will probably look outdated in a few years. Instead, a timeless design will always be in style.

By keeping these things in mind, you are sure to create a logo for your restaurant that stands out from the competition.

How can I create a memorable logo for a restaurant?

How can you create a memorable logo for your restaurant? Here are some tips to get you started.

  1. Keep it simple. A complex logo will be harder to remember and may even confuse customers. Simple is always better.
  2. Use bright colors. A colorful logo will stand out and be more eye-catching.
  3. Be creative. Use shapes and images that are unique to your restaurant and help you stand out from the competition.
  4. Make it relevant to your kitchen. If you serve French cuisine, for example, use symbols and images associated with France in your logo design.
  5. Be consistent with your brand. Use the same logo on all of your marketing materials, from menus to website graphics. This will help customers remember who you are and what you offer.

What should I keep in mind when creating a restaurant logo?

When it comes to creating a restaurant logo, there are a few key elements to keep in mind. First, make sure it reflects your company’s culture and vision. This will include the origin or concept of your restaurant, as well as the colors and font that best represent your brand.

Also, make sure your logo is unique and stands out from the competition. Understanding what is unique about your restaurant will help you identify the elements to include in your logo to make it more memorable to your customers. It is also important to maintain a balance between creativity and modern ideas with the classic to ensure that the design is destined to last for many years.

In conclusion, when creating a restaurant logo, take into consideration key elements such as the culture and vision of the business, as well as its originality and modernity to ensure a long-lasting and memorable logo for your customers.

The Importance of a Restaurant Brand Package

Now that you know some tips for creating your logo, it’s time to develop your complete branding package. This will allow you to provide a unique identity and appearance to customers.

A good branding package for a restaurant will include the creation of the logo, the design of business cards, menus and other printed materials, as well as a suitable website. You can also add online elements like social media and digital advertising to spread your brand.

By making all of these changes, you will be able to stand out from the competition and customers will always remember your business when they see the logo or visual image associated with it. Therefore, it is important to develop a unique image so that you know exactly what your restaurant is all about.

Find Creative and Modern Logos for Restaurants with SMG Creativos

Looking for a logo for your restaurant that is creative and modern? SMG Creatives is your solution. At SMG Creativos, we have the experience and the perfect design portfolio to help your business grow. We specialize in inspiring, stylish, colorful modern logos with a fun and creative twist, which are valued by our clients.

In addition to offering creative logos for the restaurant business, we also offer a complete branding package to help introduce your restaurant to the marketplace. 

We are here to help you develop a strong and consistent brand that stands out from existing competitors. From custom images every time to labels with a special touch, the complete package will set your business apart like nothing else.


When it comes to creating a logo for your restaurant, it’s important to think outside the box and come up with something creative and unique that will help you stand out from the competition. At smgcreativos, we can help you develop a branding package that will include a creative and modern logo that will help your restaurant stand out and be remembered by your customers.

A well-designed logo can help your restaurant stand out from the crowd and be more easily remembered by your customers. At SMG Creativos, we specialize in the development of brand packages for restaurants. We will work with you to create a logo and brand that best represents your restaurant, contact us today to get started!

CategoriesEntrepreneurship Marketing Restaurant

How to maximize sales for your restaurants with digital marketing

Restaurants must use digital marketing to increase their sales. It’s no secret that we are influenced by what we see online, especially when it comes to eating out. That’s why we’ve put together a guide on how restaurants can use digital marketing to its full potential.

We’ll start by talking about how restaurants can use photos and videos to attract diners, as well as how they can use online reviews to their advantage. 

We’ll also talk about some key strategies for digital marketing, such as using social media platforms and search engine optimization. By following our tips, your restaurant can start seeing an increase in sales in no time.

Why digital marketing is important for restaurants?

If you are looking to maximize the sales of your restaurant, digital marketing is a strategy that you cannot ignore. Diners in the United States are increasingly influenced by the opinions they find online, and it is very important that your restaurant is visible in that space.

Digital sales are very important for the growth of a restaurant. If you need help to implement a good digital marketing strategy, SMG Creativos is here to help you. We have a team of experts in this area, and we guarantee that your restaurant will experience significant growth.

We’ll start by talking about how restaurants can use photos and videos to engage diners, as well as how they can use online reviews to their advantage. We’ll also talk about some key strategies for digital marketing, such as using social media platforms and search engine optimization. By following our advice, your restaurant can start to see increased sales in no time.

Digital menu: The modern way to order

Your customers are increasingly looking for restaurant recommendations and reviews on the Internet. They also look for ways to order food online. That is why it is more important than ever to have a solid digital marketing strategy.

A digital menu is the perfect way to connect with your customers on the Internet. It offers them a convenient way to order food and also allows you to display your latest offers and promotions. Plus, it’s a great way to showcase your great food photos and videos.

In our experience, the menu page is the second most visited page by users and the number one page in session time. Connecting and engaging your customers through a digital menu is the new way to convert your website visitors into restaurant visitors.

Brand visibility through social media and content marketing

For restaurants, visibility is key. And there is no better way to achieve it than through social networks and content marketing.

Social media is a great way to connect with your diners and build a community around your restaurant. It’s also a great way to show off your culinary skills and share photos and videos of your dishes. This will help you attract new diners and convert them into repeat customers.

Content marketing is a great way to engage with diners and educate them about your kitchen. You can write blog posts about the history of your restaurant, the ingredients you use, or the culinary traditions of your country. You can also create videos on how to prepare your dishes or how to pair them with wine. This will not only help you attract new diners, but also keep current ones coming back for more.

By the way, you might be interested in our article about a well-designed logo for your restaurant and how it affects your guests. Let’s move on.

Leverage the power of video to promote your restaurant

While photos are a wonderful way to show customers what your restaurant has to offer, the power of a video is undeniable. A short promotional video posted on social media and even on a restaurant website is a surefire way to attract customer attention.

Good visual content will always be important for any digital marketing strategy. People want to see what you’re offering, not just read about it. So, make the most of this resource, explore your creativity and show the world how amazing your restaurant is. A professional video featured on the main web and social media will definitely make users want to visit you soon.

Strategies to attract and retain customers

If you want your restaurant to stand out, a complex digital marketing strategy is the way to go. The website design should be user-friendly, with up-to-date content and powerful multimedia content like photos and videos to showcase the uniqueness your restaurant has to offer. You also need to consider social media, creating engaging content to grab attention and keep your existing customers.

Another thing you need to consider is SEO or search engine positioning, which helps you appear in the top positions when a user searches for a certain type of business. This allows you to receive more traffic to the website and improve the visibility of the restaurant.

At SMGcreativos we can help you with all these tasks, providing professional digital marketing services to optimize the user experience on your digital channels and improve the reach and sales of your business.

Hire a digital marketing agency for restaurants

When it comes to maximizing restaurant sales, hiring a digital marketing agency may be the right decision. There are several factors to consider when choosing an agency, such as pricing, product features, and experience in the field. You can look for references and opinions of previous clients to help you make the right decision.

At SMGcreativos we are committed to helping you every step of the way to achieve the best results for your restaurant. Our marketing experts will offer you practical advice to optimize the quality of your advertising campaigns. 

We create digital content adapted to your needs, such as postcard photos and professional videos that highlight the image and experience of your restaurant. Contact us to learn more about our digital marketing solutions and how we can help you maximize your sales.


Today, restaurants cannot rely on traditional ways of marketing. If you want to see real results, you need to employ a digital marketing strategy. SMGcreativos is a digital marketing agency for restaurants that can help you develop a strategy that helps you see results.

CategoriesEntrepreneurship Marketing Restaurant

Exploring Food Delivery Trends: An Essential Guide for Restaurants

It’s no secret that food delivery is on the rise. In fact, a recent study showed that delivery is one of the top six ways people order food today. That’s why it’s more important than ever for restaurants to offer the option of home delivery.

If you’re a restaurant owner or manager, it’s important to learn about the different food delivery channels so you can choose the right one for your business. In this article, we’ll explore the four most popular food delivery channels: websites, apps, third-party aggregators, and contactless delivery. We will also give you some tips on how to choose the right one for your business.

Understanding the value of digital food delivery channels

Digital food delivery channels are a necessity for restaurants, as it is a medium where they can increase their sales. For example, having a web page or a mobile app where your customers can see the menu and place their order.

Today, most people use the internet to search for information about products and services before buying them. For this reason, it is crucial that restaurants are present on the internet through a web page or a mobile app.

On the website or in the mobile app, restaurants can show the menu, photos of the dishes and the price. They can also include customer reviews and social media ratings. In addition, customers can place the order directly on the website or in the mobile app.

Analysis of current food delivery platforms

There are several platforms that can help restaurants with food delivery. Let’s look at some of the most popular:

Google Maps: This platform was created to help people move around the city, but it’s also great for finding restaurants and ordering. It includes a rating system, as well as photos of the food and the venue.

GrubHub: It is one of the most popular food delivery platforms in the United States. It has a huge selection of restaurants, as well as a rating system and customer reviews.

Foodpanda: This is another popular platform that offers food delivery from a wide variety of restaurants. It has a user-friendly website and app, as well as customer ratings and reviews.

Challenges and opportunities in a rapidly changing market

As you probably know, food delivery is a fast-growing industry. More and more people are turning to delivery services to get food from restaurants, and this trend is only going to continue. And more and more consumers see it as a special service, according to a QSR study.

This is good news for restaurants, as it represents a great opportunity to increase sales. But it is also important to be aware of the challenges and opportunities presented by this rapidly changing market.

For example, you need to have a strong Internet presence if you want to take advantage of the food delivery trend. This includes having a website or app where customers can view your menu and place orders. You also need to be able to deliver food quickly and efficiently so that customers are satisfied with the experience.

If you are looking for ways to increase your restaurant sales, food delivery is certainly an avenue worth exploring.

Optimization of Business Meal Delivery Solutions

As a restaurant, you want to ensure that you are using the most efficient food delivery solution for your business. After all, the goal of casting is to save time and money, right?

Here are some things to consider when choosing a food delivery solution:

– Make sure the solution is compatible with your POS system. This way, you can easily keep track of orders and payments.

– Choose a solution that offers real-time tracking. This way, you can see exactly where your food is at all times and make sure it gets to your customer on time.

– Choose a reputable solution. You don’t want to end up with a delivery service that is constantly losing orders or getting bad reviews.

Take your time to research different solutions and find the one that best suits your restaurant.

How to develop and use a digital strategy to increase revenue

Developing a digital strategy to increase your restaurant’s revenue is essential if you want to stay competitive in the restaurant industry. Customers are increasingly used to placing their food orders through digital channels, so it is important that your restaurant is present in this medium.

One way you can develop your digital presence is by developing a website or mobile app for your restaurant. This will allow your customers to view the menu and place their orders directly from their mobile devices. 

Another way you can develop your digital presence is through digital marketing, which will allow you to reach more potential customers through channels like social media, search engines, and email.

Tips to successfully manage the delivery of food at home

Regardless of the channel you choose to offer your food delivery service, it is important to consider a number of factors to ensure the success of your business. Here are some tips:

– Before you start, carry out a market study to analyze demand and competition. Consider the size and location of your restaurant, as well as the resources available.

– Make sure your customers are satisfied. It offers good service and quality products.

– Take care of the details. Use ecological or compostable packaging and offer good packaging to avoid accidents.

– Promote your home food delivery service. Use social networks, web pages or mobile apps to publicize your business and attract new customers.

If you want to delve deeper into how having a very good branding can benefit your restaurant, we invite you to read our article on the importance of a logo. We invite you to read our article on the importance of a logo for a good restaurant. 


So if you’ve been on the fence about diving into the food delivery game, we hope this article has given you some insight into the trends happening in the industry and why you should consider food delivery. 

Create a delivery service of your own. Keep in mind that food delivery is an ever-evolving industry, so you’ll need to be prepared for changes and updates to your service to stay ahead.

At smgcreativos we are here to help you and provide advice so that you can start with a digital marketing strategy, and the development of the platforms that you need. Contact Us.

CategoriesEntrepreneurship Marketing

Do you need more clients? How to use digital marketing to expand your customer base

Having a database of your customers, be it emails, contacts, phone numbers, etc., is critical. By having a database of them, you will be able to contact them, understand them, and sell to them when the time is right.

For many years, having a database has been one of the most important strategies in business. This is because it is more difficult and expensive to acquire new customers than it is to keep the ones you already have.

In this sense, having a good customer database is vital to the health of your business. In this article, we will show you how to increase it.

Market Research Of Current Customer Base

Before you start looking for ways to increase your customer base, you first need to know who your current customers are. This means doing some research on your customer base and getting to know them better.

This starts with understanding their needs and what motivates them. Ask yourself questions such as the following:

·         What are your weak spots?

·         What do they look for in a product or service?

·         What are your goals?

·         What are your most felt needs?

·         Why should they want to buy what you sell?


Once you know your current customers, you can look for ways to reach new customers in a more targeted and strategic way. You can use digital marketing techniques such as SEO, social media, and email marketing to reach more people and attract new customers.

Benefits of Building Your Customer Base With Digital Marketing

If you have a physical store, surely you have noticed that it is increasingly difficult to attract new customers.

Digital marketing offers a way to build your customer base without ever leaving the comfort of your home. Instead of spending thousands of dollars on traditional advertising, you can use tools like SEO, email marketing, and social media to attract new leads.

Additionally, digital marketing allows you to target a much broader audience than traditional advertising. According to Statista, 78% of Americans use the Internet on a daily basis, which means you have a much better opportunity to reach your potential customers online.

But what are the benefits of building your database? Here are a few:

          Smart customer segmentation.

          Better contact with your customers or prospects.

          Ability to conduct low-cost promotions.

          Apply remarketing strategies.

          Leverage customer loyalty strategies.

          Gain knowledge about your customers and their buying behavior.

          Optimize your resources and profitability.


These are just some of the benefits. The real benefit lies in the correct application of the digital marketing plan, because such a strategy is nothing without a marketing plan.

Digital Marketing Strategies To Expand Your Customer Base

Now that you know the best ways to use digital marketing to grow your customer base, it’s time to optimize your website so these potential customers can find you and become actual customers.

There are a number of ways to do this, but some of the most important are: making sure your website is search engine optimized (SEO), using attractive images and videos, relevant and up-to-date content, and having a responsive design. (that adapts to different devices).

Another way to optimize your website to increase your customer base is through the use of calls to action (CTAs). CTAs allow visitors to take a specific action, like signing up for your newsletter or downloading an eBook.

By including relevant and informative CTAs on your website, you can guide visitors to the next step in the sales process and eventually convert them into customers

Tools And Platforms To Automate The Creation And Management Of The Process

One of the best ways to save time and effort in digital marketing is to use tools and platforms to automate the creation and management of the process. This will allow you to focus on the most important tasks and let the tools do the rest.

There are many options for digital marketing tools and platforms, but some of the most popular are Hootsuite, Hubspot, Sprout Social, Mailchimp, and Buffer. Each offers unique functions and features (email marketing and social media), so it’s important to evaluate which one best suits your needs before making a decision.

Effective Use Of Social Media Content To Increase The Number Of Customers

Use content to draw customers’ attention to your brand, then convert them into qualified leads. The content you share on social media should be aimed at solving a problem or answering a question that your potential customers may have.

Offer practical solutions to your followers and be specific with the content you post. Don’t forget to include a call to action (CTA) so your followers know how they can contact you for more information or to hire your services.

But that’s not enough. You need to give them an additional and powerful reason to give you their information. This can be a trial of your product, a piece of content like an eBook or template, or anything else that can serve as a lead magnet.

This is an integral part of the inbound marketing content strategy.


In conclusion, if you want to increase your customer base, you have to use digital marketing tactics. You have to find your target audience, create valuable content, and use the right platforms to reach them. If you do all of this, you will be able to increase your customer base and grow your business.

digital strategiCategoriesEntrepreneurship Marketing

A Digital Strategy Without A Plan Is Nothing: How SMGCreativos Can Help You.

If you’re like most entrepreneurs, you know you need a digital strategy. But knowing where to start can be daunting. You need a plan with specific, measurable goals so you can track your progress and make sure you reach your goals.

At SMGCreativos, we can help you develop a digital strategy that meets your specific needs and helps your business grow. We’ll work with you to create a plan that includes website design and development, SEO, social media marketing, and much more. Contact us today for a free consultation.

What is a digital strategy?

A digital marketing plan without a strategy is like going to the world without a map. All the effort you put into generating traffic and leads is wasted if you don’t have a clear idea of ​​where you want to go.

SMGCreativos has a lot of experience in creating effective digital strategies, with defined objectives and measurable goals. We help you chart the path to follow, so that you can focus all your efforts on achieving success on the Internet.

strategii de marketing online

Key elements of a digital strategy

There are key elements for the success of any digital strategy, and SMGCreativos can help your company identify them and put them into practice.

First of all, your strategy must be based on the objectives of your company. What do you want to achieve with your digital presence? Whether you’re looking to drive more traffic to your website, increase leads or sales, or improve your brand awareness, we can help you develop a plan that meets your goals.

Second, your digital strategy must be tailored to your target audience. Who do you want to reach? Knowing your demographics is essential to determining the channels and strategies that will work best for you.

digital product strategy

Key elements of a digital strategy

There are key elements for the success of any digital strategy, and SMGCreativos can help your company identify them and put them into practice.

First of all, your strategy must be based on the objectives of your company. What do you want to achieve with your digital presence? Whether you’re looking to drive more traffic to your website, increase leads or sales, or improve your brand awareness, we can help you develop a plan that meets your goals.

Second, your digital strategy must be tailored to your target audience. Who do you want to reach? Knowing your demographics is essential to determining the channels and strategies that will work best for you.

And finally, your strategy should be dynamic and evolve as your business and the digital landscape do. The best plans anticipate changes and are adjustable to ensure optimal results.

If you are ready to take your business to the next level, contact SMGCreativos today and let us help you build a successful digital strategy.

Logo smgcreativos agency marketing

How SMGCreativos can help you develop effective digital strategies

SMGCreativos can help you develop effective digital strategies in several ways. First, we can help you identify your digital marketing goals. What do you want to achieve with your campaign? Increase sales, drive more traffic to your website, or improve your brand perception?

Once you identify your goals, we can help you develop a strategy to achieve them. This will involve considering which digital marketing channels are best suited for your brand and what messages need to be communicated. It’s also important to plan when and how your campaign will launch and how success will be measured.

SMGCreativos can assist you in all these stages of the process, from the identification of objectives to the implementation and measurement of results.

a good media strategy requires

Tips to keep in mind when developing a digital strategy

When planning your digital strategy, there are several things to keep in mind. First of all, you must have clear objectives. What do you want to achieve? Once you know that, you can start to come up with a plan of attack.

You will need to do your research and find out who your target audience is. What do you like? What do you need? What will make them engage with your brand? Once you have that information, you can start creating content that targets them.

Finally, you have to be consistent. You can’t post randomly and expect people to stick around. You have to be regular with your content and make sure that you are always posting quality material. If you succeed, you will be on the road to success.

The benefits of working with SMGCreativos in your digital strategies

One of the great advantages of working with SMGCreativos is that we have a multidisciplinary team of professionals specialized in digital marketing. Our main objective is to help you achieve your business objectives using the best digital techniques and strategies.

In addition, we are a young and dynamic company, which allows us to be up to date with the latest trends in digital marketing. This allows us to offer you a high quality service tailored to your needs.


You need a good digital strategy if you want to succeed in today’s market. SMGCreativos can help you develop a strategy that meets your specific needs and helps you achieve your business objectives. 

We have the experience and knowledge to help you create a winning strategy that helps you stand out from the competition. Contact us today to learn more about our services and how we can help you achieve your digital marketing goals.

Benefits of video marketing for small businessesCategoriesEntrepreneurship Marketing Video production

Leaving your mark: small businesses and local video marketing

You’ve probably heard the saying, “It’s not what you know, it’s who you know.” When it comes to business, this is especially true. You can have the best product or service in the world, but if you don’t have the right connections, you won’t get very far. That is why networking is so important for small businesses.

But what if you don’t have the time or resources to attend networking events? What if you’re not sure how to start networking? Don’t worry, we help you. In this article, we’ll talk about how video marketing can help small businesses connect with their target audience and make a name for themselves.

Small Business: Video Marketing Basics

How can small businesses compete with the big brands in the market? The answer is video marketing.

While video marketing is relatively expensive to get into, small businesses can compete by producing professional-quality video at a reasonable price. Additionally, video marketing offers invaluable opportunities to build an internet presence and reach your target audience.

Through creative and engaging videos, small businesses can communicate their message effectively, build trust in their products, and increase their sales.

Advantages of video marketing

When you’re a small business, competing with the big guys can seem like a losing battle. But with video marketing, you can even the playing field for a fraction of the cost.

Video is one of the most effective forms of marketing out there. It’s engaging, memorable, and versatile: it can be used for website content, social media campaigns, product demos, and more. Also, studies have shown that video converts better than any other medium.

The best thing about video marketing is that it is affordable and accessible to businesses of all sizes. No big budget or fancy equipment required: all you need is a phone or laptop and an idea for a great video. So if you want to stand out in your industry, video marketing is the way to go.

small business video production

How to find an affordable video production solution

So how can small businesses compete with industry giants when it comes to video marketing? Using profitable production strategies.

It is not necessary to have a high-end production studio, but if you need a team of experts to produce effective video marketing content, at smgcreativos we can help you. In fact, there are several ways to produce quality videos on a limited budget. Here are some tips:

  1. Keep it simple.

Don’t try to cram too much stuff into your videos. When it comes to storytelling, less is more. Keep it short and to the point, and focus on getting your key messages across in an easy-to-understand way.

  1. Use natural light.

If you shoot outdoors, take advantage of natural light whenever you can. It will give your videos a more polished look and save you money on lighting costs.

  1. Record yourself.

If you don’t feel comfortable in front of the camera, don’t worry, you don’t have to feel that way! There are many ways to produce quality video content without appearing on screen. You just have to find someone to help you record and edit, and you’re done.

Strategies to reach the target audience

One of the great advantages that local businesses have is that they can focus on a very specific target audience. video marketing is an effective strategy to reach this audience.

Businesses are encouraged to make testimonial videos, as these help build trust and authority. He also suggests making introductory videos, introducing the company and discussing the products or services it offers. Another type of video that can be useful is a tutorial, which can help potential customers solve a problem related to your product or service.

Tips for launching a successful video

Succeeding in local small business video marketing is no easy feat. However, there are some things you can do to increase your chances of success. Here are five tips:

  1. Make the video relevant to your audience.
  2. Make the video have a clear objective.
  3. Keep the video short and to the point.
  4. Make sure the video is optimized for search engines.
  5. Promote your video through social networks and other digital platforms.
local video marketing

How to measure success and convert leads with video

Measuring the success of video marketing can be tricky. After all, there are so many metrics to track, and it can be hard to know which are the most important.

The good news is that you don’t need to keep track of everything. In fact, you shouldn’t try to keep track of everything. Focus on a few key metrics that give you the most information about your video marketing campaigns.

Some of the most important metrics are views, clicks, comments, shares, and leads generated. By tracking these metrics, you’ll be able to see what’s working and what’s not, and you’ll be able to adjust your campaigns accordingly.

Tracking success is important, but so is turning leads into actual customers. And the best way to do that is to include a call to action in your videos.

A call to action is simply an instruction to viewers that tells them what to do next. For example, you can include a call to action at the end of the video to get them to visit your website or subscribe to your email list.

Including a call to action is a great way to convert leads into actual customers, and is an essential part of any successful video marketing campaign.


If you’re a small business, don’t let the big ones scare you – video marketing can be a great way to get your name out there without breaking the bank. At SMGcreativos we can provide you with advice. You don’t need a huge budget to produce attractive, high-quality videos that help your business stand out from the crowd. And the benefits of video marketing are many: videos can help you build trust with your customers, increase your brand awareness, and drive traffic to your website. What are you waiting for? Get started today creating videos that showcase your company and its strengths. Contact Us.

what is one way for an entrepreneur to decrease riskCategoriesEntrepreneurship

Why reducing risk is essential for entrepreneurs

You probably know the saying: “It takes money to make money.” But what you may not know is that it also takes risk. When it comes to starting your own business, risk is a necessary evil.

You can’t eliminate risk entirely, but by understanding it and managing it effectively, you can minimize the chances of failure. Here are some tips on how to reduce risk when starting a business.

What is the risk?

Risk is the possibility of a negative event occurring. For example, if you are invested in a company and it files for bankruptcy, your investment is at risk.

Another example of risk is the one that exists when you start a business on your own. If you don’t plan well and take the risk, your business may fail.

In any case, it is important to take the risk when you start a business, otherwise you risk failure.

Why is it essential for entrepreneurs to reduce risk?

Reducing risk is essential for entrepreneurs because it allows them to focus on their business without having to worry about possible losses.

When starting a business, there are many factors to consider. One of the most important is to reduce the risk as much as possible. This means making sure you have a solid business plan and not putting all your eggs in one basket.

It also means being realistic about the potential for failure. No business is immune to risk, but if you recognize it and take steps to minimize it, you’ll have the best chance of success.

How can entrepreneurs reduce risk?

There are a few things that entrepreneurs can do to reduce risk when starting a business.

Investigate the risks of the industry

It is important that you consider the risks of the industry in which you plan to operate. Don’t know how to do this? Here are some ideas:

          Get to know your buyer persona or ideal customer very well: learn about their consumption habits, what worries them, what they think of the sector and what they expect from it.

          Look for official statistics: you can go to specialized websites for your sector or to sites like Statista to get a more objective view. Based on data.

          Identify internal and external risks: make an internal analysis of your capabilities in relation to external aspects.

          Assess the likelihood: try to identify which of the risks is more likely to occur given your own case, your own industry, and your own resources.

          Periodically review the risk analysis: Once you have started, be sure to review the risks, assess your own situation and the market reaction.

These are some of the things we recommend you keep in mind. But as you get to know your sector, its risks and difficulties, you will surely come up with some ideas. Try to do this work carefully.

The idea is to have all the risk elements clear. Once you have these clear ideas, you can make a business plan that takes into account the different risk scenarios.

Create a business plan

To do this, you can create a SWOT matrix, consider the risks and create an action plan according to the evaluation of your business and the possible risks it may face. But always keep in mind that not everything can be predicted. Therefore, you must keep an open mind and consider many possible situations.

Get business advice

Consider hiring people with more business experience, especially if they have a good track record in the industry you plan to enter. I know this may not seem like a viable option with a low return on investment, but it is vital to reduce risk in any venture.

Make a correct analysis of the competition

Try to analyze your competitors. Evaluate their social networks, their brand, the product they sell, the way they sell it and the type of customers they attract. This will help you get an idea of how the market works and will guide you on how to differentiate yourself from them.

Having a good digital marketing plan

One of the most important aspects when starting a business is to have a good marketing plan. The same principles do not apply to all businesses and making sure you have the right medium to long term promotion is of vital importance.


If you need us to help you with your marketing plan, contact us and we can help you.

building a business case can involve which of the following

What are some of the risks that entrepreneurs must take when starting a business?

Some of the risks that entrepreneurs must take when starting a business include the following:

1.       Financial risk: In order for their business to be successful, entrepreneurs must invest a significant amount of money. If the business doesn’t work out, they can lose everything they’ve invested. But, the rewards can be enormous if they are successful.

2.       Technological risk: Entrepreneurs face the risk that their products or services may become obsolete. If their offerings are not competitive, they may fall behind and lose market share.

3.       Market risk: Entrepreneurs risk that the market will not be interested in what they are trying to sell. If there is no demand for their product or service, they are unlikely to succeed.

It’s important for entrepreneurs to be aware of these risks and to take steps to mitigate them. This can be through market research, the development of effective marketing strategies, and a willingness to adapt to technological change. By making calculated decisions and managing these risks effectively, entrepreneurs can increase their chances of success in the business world.


There are also other common risks. These include inexperience, intense competition, and economic uncertainty. These risks are also important for you to consider. Try to mitigate them as much as possible.

Learn from some real examples

Uber Example risk

An example of economic risk is that faced by Uber. Uber had to adapt to the regulations and laws of each place where it offered its services, which meant legal costs, taxes, fines, and lawsuits.

It also had to compete with other similar companies, such as Lyft or
Cabify, as well as with the traditional taxi industry. To manage this risk, Uber diversified its services by offering options such as Uber Eats, Uber Pool or Uber Health. This allowed it to achieve better results and outperform the competition.

Example of Sony security

Another example, albeit of technological risk, is that of Sony, a Japanese multinational electronics, entertainment and video game company. Sony has been the victim of several cyber attacks that have compromised the security and privacy of its customers and employees.

For example, in 2011, the company’s PlayStation Network was hacked and the personal and financial information of more than 77 million users was stolen. To manage this risk, Sony invested in improving its security systems, hired cybersecurity experts, and offered compensation to affected customers.

Kodak example

In terms of market risk, we have the one faced by the company Kodak, which unfortunately did not know how to manage itself, an American company that was a pioneer in analog photography. Kodak did not know how to adapt to the digital revolution that changed the photography market and lost its leadership to competitors such as Canon or Nikon.

The company was also affected by the emergence of smartphones with integrated cameras, which reduced demand for digital cameras. To manage this risk, Kodak filed for bankruptcy in 2012 and restructured to focus on other areas such as printing or medical imaging.


These are good and bad examples of what it means to take risks in
business. They don’t have to be yours, but they can help you identify your own risks.

¿How can entrepreneurs build a business case for risk reduction?

There are five areas that entrepreneurs should focus on when trying to build a business case for risk reduction:

1.       Have a clear vision: Many entrepreneurs fail because they do not have a clear vision of what they want to achieve. You must know exactly what you want to accomplish and how you are going to accomplish it, then work hard to achieve your goals and objectives.

2.       Focus on the market: Another common mistake is not focusing on the market. You need to identify your target audience and understand their needs. Getting this right can be the key to your success.

3.       Develop a solid business model: Your business model must be sound and credible. If it’s not, no one will invest in your business. Not only that, but it will also be important for you to build trust with your customers

4.       Have a strong team: You can’t do everything alone, so you need to surround yourself with talented and trained people to help you drive your business to success.

5.     Have a contingency plan: No one is free from failure, so you need to have a plan for dealing with problems when they arise. It will be very helpful to have assessed the risks as we suggested above, as part of your risk analysis, to create a contingency plan.

6.     Manage your finances: You must have a realistic budget and cash flow projection, and keep track of your income and expenses. You must also have access to funding sources, such as loans, grants or investors, in case you need extra capital.

7.     Protect your assets: Your business assets, such as your intellectual property, your equipment, your inventory or your data, are valuable and vulnerable. You must protect them from theft, damage or loss, by using security measures, insurance policies or legal contracts.

8.     Monitor your performance: You must measure and evaluate your progress and results, using indicators and metrics that are relevant and reliable.

9.     Adapt to change: The business environment is dynamic and unpredictable, and you must be ready to face new challenges and opportunities. You must be flexible and innovative, and willing to learn from your mistakes and successes.

10.   Communicate effectively: You must communicate your vision, goals and strategies clearly and consistently, to motivate and align your team. You must also communicate with your customers, suppliers and stakeholders, to build trust and loyalty.


Applying these 10 ideas will surely help you to create a safer and less risky path for your venture.


Reducing risk is essential for entrepreneurs because it helps them avoid potential problems that could jeopardize their business. There are several ways to reduce risk, but one of the most important is to build a business case.

A business case can involve a number of different things, but the most important aspect is identifying potential risks and then creating a plan to mitigate them. This may involve using market research, financial analysis, and other tools to assess risks and then develop a strategy to address them.

Building a business case is essential for entrepreneurs because it helps them identify and reduce risks that could destroy their business. By taking the time to assess the risks and develop a plan to mitigate them, entrepreneurs can increase their chances of success.